Lindsey Allison is head of strategy at Engine
Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"43336fae3ddc71aeae1d124b48c28e28","s":"bf3c4eeae781ffff"}