Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"8c033a19781b78608b6dc26e2059943a","s":"12fb80ee5d844196"}
Lindsey Allison is head of strategy at Engine