Lindsey Allison is head of strategy at Engine
Why the definition of luxury has changed and how marketers can adapt
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"36g\/kG7v2Dix5QgtBKa0GEbM44Nt3A35DmHwzv3\/jELOgw\/QFC+rrzPiRBrpeALnKTEhBWay56vgHhDtw2tIuoc9BX6x30SxT6N8a2yYbYJvkvaEyweZYjGxecslKI8PC3Ah3ryFCxJ6ON\/FqTS83fxQbLM87XQXZcqWHUXtiAGEJCY7qn8FRh3W2hEW\/TlnjKiDdAlrHYpc7vPCoyIpCIRGcUwjrubplfe8rWxk5Xz2aqSb8rstF0I5yP3J4HCNVe588LSZNPlL6zmnUFZ\/3zVSJksfJuSRcLE7jZ9fNbshLvkYwllBXAmnT9GJFKGAWjLJe4VLqJOCsWfzwYnovHKojLwcphB8rVB1ZxWkTUe+OHJKZWj6Him8PAPI1CetbQC+dHHF2Z6Hq6LSCTAYiJpiNHVEc5fa4t9RkMw3uLr\/+Dtt2TV8mKF0dGO3HoTSUx\/vy2AeUEO1cWX9hp4WvCdgTkUZiVcc\/qNFyZIgtJ4AaysC1gGV3hKGpjwH1MFT8bq7zpeM0XmtTlkGN84zF282RQ8ZUmfvRjXzi2AncnM\/15xm6kP1HLARNENoA476znyLKV2MnPSPNJIO6guPtbuWKdlA2j3YELvH9tFNhvflwEvvYpa00JAkUEerD3X88qnX3Va3oTr8aTxxYaX2dGEgIWSuVUUT4VCpHW\/S0WwgO9pe21x8E+QVOXWwetmLzJKF1DopKuSowT4mxgFFXQnhaJq3tvCRPcc7krNYePnU0M\/pOWwbc1ovDzg+5\/ggmYnzQX7YgZ1GWYWcj1EbTMzg\/aF93SFd\/kioDuXG6GZlnrrgIOpySAW+3Tt1ptwkCignsHeYPYxnadwJILlP0b4kyd9873ZFkgvAPRDtYbjTk0LPZH07riZRzetJ9\/i3VU\/WD4OK9qxn+4cgECeoWhzcQrnOPMHoaSM0+9uUCb6rLkKdVLic4l3d5dpWq7wqTeex+450SJY8IDigzBkda48YqTNJFzQ8ZdDIIVHdO36T9QH\/9fAlcBjVnwaYHveFEzcxPCd0lL6ERDe7BdATXPLf7lNsVDYsW34tH7XJQ+R083BqrDR\/Twd4gTnR16EC2N2JLdmQuMwFj+I75b6NOUb5iHNJoI\/OvXjP\/Fs6F3+Lcxb6ehga5tw4jD7\/In7rW5aErR9i\/tyyTMAvHA164UvPJvYKjmeBG+GdqIgFmDWxLgt9vwOrEjvsu879oFMs4PV05c7RrSV8yNnuAaOizcYrSGenb8cjGXJZV5qL\/74EwGHv7LGouuyeL6D5ODnWuKYLu\/mA0syPF3CGJ8Nz7NTFVZ+DjJzlX+tjDvs271XzJb1amaH4K2DESwtCmWAMjqQLgKKoqttPR5lXvZ8tXFU0wvkUerxHS6BS8OJ2pgar1lPxehkDZTHa4Tryb1lpwg7e3DX2sJiUGAk3wjV9IaEWr+kxCyYBjCTFue1C3NVrmweJfBwMZPmIcByrsmiQvnqp3z2iFuCU2q6nAObXHr0UFqH7JSZi6QYAX2WTrwS379UxlRrAEerWQ3V86C\/5x8E+WyvQW8RpV2imXl86c28Aqb8knbV08Ecjt8ItecEHKgK03XTi7ylTwEeFJ5aB5JX9uE4CGNndTOChXpe8lIwx7w9j1zIR8dSVQC5oQ9h2\/CZGTv17DDKyCqzGfmB79\/iGm1n8DPD4GW40HQBOvh5z2xXetG5sBmLlSHFgKCaFyqanF+c6aTZwk0qeqvG8w46GrNjaXOfbSPyktlpmC89YqVLHvgllcaxCybS\/2WAxRzWBg0RD8TZ+eQxohcWoFEUbX5QYs3tmXilqqkirRXWBIxnnrxrnpek0ERN+l0iq\/QVhGQD1KeVMEFlftp20bpUw0wUtNCD+Z\/iSrX7v6SUCfFv\/2K7bVDmZ7ot3LvT0UqqBpl1cJRg0OJ1WVBaLSwPPqQ5Vtx+dbyZ1NTH9WlUiOz+MXmV2gDeU2AD+cWl0to56uij26ctqkDv5m+aswGs7kSVA2iW8nFbvm2zqyCN+VAyTR8xG0F\/qQ8sBkTNqhIPYutTl2i69aeplEH+hVCw3eEDK3DHXLfyqSULPAkUTAelodSVcKNzs+E\/n88t083n5YFcy14bT+crSwNMd0C6RNzvIFvDJh8\/j+nGejyD2WSyqqjWJC+s+pgk7LJ1slolxUYAHhrDvw\/jmI6jD1pkK0YC4PlhpHqsb1ztIZKYdeFUQFbxJ1Vd4R9tgOZoN4tL4XT7+gkyDWLabhDXh683v7XRYeBm8z8G9wbr3aOHW\/Gf0Ie7jz54HEs7jVkbHK2Evyn6K0rAszsa5RdSZr0C5wMmGLJobJnsS6u0V6j3X2t+QouVBjdmBnr3xEmNc1JsXmcxwCXUI1xd9eHp5tr5YdQJgIgrLYs\/KaHcjZ7Vd8nZnUkc2V\/WsJiOVG\/JLkCZXbkj3n5gmVqibB\/OOArtKTf1Ot50tkipyEQaCgb20J3G03FMB9OWLYtYkZNT6x\/fCyBpc+pdp20iotQhaBA3NtFxRYQLPoEdgkQ36320CIHKINterWX\/sJoGDoGXzT2qb\/6T\/lHycMzrwQrPQaxdgrn8\/euMsMvxSTtlj9YotMORoiexEu4ve5t6Al8RcP9jp4TjZdcq00lQ6mBKII2Sgv30cE8rCwFyMfOPI\/BPU8Z3N4uEkhKU8ir2bL2RejqS2fSzsoG\/inTVJmVsqI+7xJ7GNFVKxN3Fnp9o7bp9\/f8rKu0dFWjVXHVOPcwAnUckirJkr0BmeJy6vBDQW6mIsKU1ICFKKb8B654lcJmIvn48t0AEvVlN6RqmG\/Yxwm+fsfCBc073MSkMlG8S3\/8H0SPmhSjMhNQBHGbEdq41t563k99BW4KXbuOmRZtV\/DzqEFLyIWqE87FcMLAfkxVTOKw4ojMUmW956ylKmWcAN+i8HFfQR4hHArVCcUfDkYwcvOw5ZpPvD\/NaubQtHOVEyNCAiQfmFLOC46W\/VCPg1UUJ73UUgt5m9QpxxrzDcIU7x\/3+9hSndu5jkNfuY4HM3WbGq9am2HtjdE7xk6PDrOWGyOne\/EYyhL3WZ66FLOAUfTg8irgsadykifvKkEIseoq8t3ox3Df8ifk6nsagKlgwsvqZGQh5+iw7ulbonwlhjnYIAiMcYjnenhMSbdAiz6FQAqZwpXElqnOxL8GZGwTzg6i4aXva1yJb\/WdBY+m2YRI\/mPfuf0iYC3XdQ6QKSoCO33xfWDsdA5q5WSewqPjgZwoBUdSgTWJcDkZ92Z5BRxTn262F5iiZhGCgPJrapWvEQZYwsIdUQJm9TUnYY12Rmk\/9hYvB5xdwe1IyPHXV2kZkcY3KXl9bxV5QF\/KlzoZCf4SnQrENWC8yO0vOrXNxiYRfFlVWcLIXWunHnhwgC7pm6ZscqedMuuspxTPWypBy1nc\/XJsPoJ7MZuVEnIpCyqD0QYonZw3GrbIjxBowp+VA6CqIBpj+pG9IaUdx1DSA5j7P5pVxLojMEYdt83Dr88botOMKX3sZLwY8amMOm0IiakDm0pw033zwpH1yPB1UdL98Uv05UKT64F3v9y17KBDZO88AQe4brCK36ccWGCJqhW6r1YSPv95E\/UxTS\/IW+2mR2uGMu5sMrG9TqPeuNCFsQsAjzj8iowGJUSeHmThOB+sQLUFafUXt1KBaGtQJICunwfXlEdkLTWd63Mf\/2KHHZFxRtM8AAj\/69zcEdmDgUlsgY22G21IwokHSXuOa4wQexp53DgzB0B9uCw0H8bCykY4EFKSEFbXWqgDB0lmwtjecKd5ZrhfPDUS7U90uUH6o0B1T48KJvRz8lNnhXQOVpkIunpIouo4AwmvYwGMTwavRkqqIZtj3q8WKyqIWlWo5srG2uXIHWMUjnTYh3lwfX7aKIBpzJSx\/lc8H5iS35B7sX3DL5dByTyU3wNDc5bb6Q2UoYIT82vg6e6dwFVQ8kYqhAulbk7htjj0O1xZ+r3vpEXQQwbM\/mw+8oNOEJBJreRuiS+kZuy9IjxOEhR4t1Zp7Kfhq+oCYmAQSHi5xlM7qMKqvtnJadWFK1woOjo0FsWpI6OUc+KzxuZ2nS4ZpgfS8lZXtMo3nTgLp3Q8kZOxfqWiOzqFLDw90fJnHIyTOg1SD1QkGHkbW0ttyupCaCp\/OHd9Nt9Nk5jfHjWkV30DA1XJ\/k4o15i1EDB7ntF+UTw41VweaqHeU+nuMCp++eiaz9jze7kD\/cCqg3hRn7bHVIGmlMChYwuRCeDdu\/D1FRcKsQD6+9DOsun1T6VqlDQVShkUSgaDwyyAiAl6Q2r39p4bAcxFISKcUodD\/iKlLlpIjDznDnUHkYv1dA08ehmdS0o5begJFIUXnVLln2uVCAMFjGUSRPEbeXxAzS9m6VDShzbFv0cqmRqfv48rpQvzecSuQO73wCjCCTtaQpIuzQLKGD6TMVuvfPUHWaW6QyilYmrkhsCSsHsyyCqpwE+OYXkRYfWgQ6amUO1qovw\/TvcR1pMEffJ\/PvHlqQ\/GQdmTQh4ENtDrhid2jSG9WFJ5Gw1q9Nt0Q=","iv":"b3e81a0749586481baca62b34b87d5ca","s":"96cf784fcdf4b725"}