Why the definition of luxury has changed and how marketers can adapt
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"fceacb08d5dc07580f3ecfb526c814eb","s":"accc117bc973ae18"}