Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b3667e3f5ce574aeb1c0b8e2116f4e5b","s":"9cc0353a6e9a5f7a"}
Lindsey Allison is head of strategy at Engine