Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"280ac514d395f669ff4ba11cfe46acee","s":"ac6d5f147759afcf"}
Lindsey Allison is head of strategy at Engine