Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b8c55beb9c3db74ffc50047c03624561","s":"c0381e54ab9e34c0"}
Lindsey Allison is head of strategy at Engine