Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"b7BQ2l3zhYDgbjgXoizPPdJokHrsOjNNWoVouyFHRyIpDnIOzyyzN2MsT466wt9s+Bbhjk0I2HhLlLqO8cbMOVgidfnD4FAaIf+mQ1zTqquXQTIkAyDg0JPPFAMO4k09zhSN6ntas6AC\/E6gvGZHCjYy1e8Xw9ELHyK4uDAGTwRBI2MvbhaDMLDwVH4mhkGHukVwg91TBJS0ywCfOqiuxQLtDlJvCPXDwwJ9o4nxRiGxJDIQeAWuc46gWp2j\/0jnWQt9f3NoOTq5+C6EyMSqEyNMp8ytLc3hakTvXjz+o0yVyxyLDii6HHlQYm\/T8vWeINmHfcclMb7sf42PPDDLDnGTbmboHlh7+4YnGl+ChG10xwkrP5L07TVMRQzfGZsBDwIeu6Fl99Ijbykd1e0quVg\/74hntCdHtbtVu9WqLXYXh7rTC80Ma7FSdxK32GA2ZKXjYN8HnIA294JDj+IsDwKYRUAR6u0TdL6d810sF9aB9oMaU9tUOZprZ1sjabQCKYZSA8iBcU8swDieDGfo1mBsL8La5l2sLBUsZ37g7Gqo7MfVPqAWmEVu4y9G6Wjc7yM\/eUqfkGz7r+JvrLLNZ9SyzjUX4su5JSS8oJTliXh0iumhcWpH4g2aodAjIaE5NuraxIhU8F4\/FTREcLbgC5hJH4ND3difiNgRfCeYZoFDqfpCSO\/QcrR83xhRI86p+\/BIlO921SFqjKk9zS8WWkuuheAbhzT5NGdTfxEnWtnZpll\/iIIOBevY0rGqVAOEU7JSpbXJewu27jKqx2r+x09pRgaK7F\/4J7MDWRMEzEVboomEyqpuPDZI+kO3kuzlUndv91cj1Cw8TPS0DTiY7CUh+hBOU5JtXIrXOJWKJyOApIraq3UJskJBlqpGvjQ0Qw9ebBSEOafBrGt77aXazB8u0TAGtVipxE+eRZOezyC7arKHCBZhNMjweFp+8XLt\/wokB2j+E\/rFHKpLeyHHGVNJKfOeih4E24RyfD+7VRPR6HEJCWmRnv42cy3f\/r3DB+3r2llFtNZECDYad2iMVAm94e3zm8POG6wDXLjTzsKos2hhEqDPdTmsrshoZcVLRz0FsXpoTjXOpzD5coY41qr8p6DTCOpnuu7ro6Qrv48EV\/XxPZ5LpjoW5hrwVc2fqRPO3E1WgM1rahRvVbKjvuwqyRNy067rNMz3bczxzxnwYCrUpen3R\/rnYgoRfR29LrLTUOr4ZL5RdjmbpMzlTgmyuFiuOQgvKd9rVPim3FgfsdPnEOsim0uykhrONkokj4wwH97pUqUP5eBTWgi0wDFaCCXgePE1I+q4zD65wYP1jCeRlvIbWVMFytBMTlcceFXkedcR7iKCulSkxlckufUSPtXpo+3LV\/85A0iDTZxQ1pxp1J1PixhptfRIBztsdGEwMVPiOm5iYIX4eYXa9ZP0gDe7pufZkhxpIal4PtKnwD48\/L9sQagWj0+YqUavI2k+SqBtds1\/L9rSQNgReW85UJOAbDw\/S3Bz9199cyUwVLGHzbiDXSQuz2sHuOmJv23Agtei8SGv5Pmr+Ic30iHn4sT\/s3hC4tqgvR5tL28Bl+z54QW+KTzeEsYLMlh3xiuOvu1npQIyfm7Q2gnAqboNvri\/eVDInEeOgVZAVsZ7pRapLGblC9vlGkhaCitzQShnNH4x3J8VHBr9DGPF3ZZ5WXdl0MrsxLLyqGd\/8sO3WkzTaF7te\/IVLv77nMTnZiHpHwDeLmXzX+qbLa10eXXiQaFwnOMuA7tXlNxdHv1SEemSSdIZl+vNv1wiwDU7L3FPgnZZf2CrVsFbgllJKJTvcf5478D2BmGQp6Dqo4INC7PvCj5Q1J0jjsBUGkLkxxpe8ec9dCgCLau7OH0UPjQ0kLhBLMkeC8EtJdYRlo6OrFoJVl3ZdQ6WlkXR5SXc\/UEX4nryRTkUgJ+8NfV3F0wj5QJok\/hEPi9HB1LQQhvQ0mkz40bqIwFix2tDFq\/vXfuMJKg91ndwxH9wp\/g9qAHqJPxz+RMXnBfluP4hBhkCz8hLaOqgPj0Y2T4i461U7SfltdZyFxaKH3JQZ+pXNSxC1wa83ASBIVb0WGv8sFZjJOInJygnc0uU2mEFfq1pOCfM61PlTvk5aJVk4ushyLRpdHu9yYIzWlOzFNLPx03598UCk1b0z76kqeAdwjFmwA3K+QGUFGiB7Ac7UXOHq+uO3e0H3lHlI\/nwXR8vZrnEE72EsbkR8dC27rRylnBRDnu\/2RUhjR514WBcME0C9XdzQiMNmIVl3\/vo5cHUTgD8VGz7LyNPljf\/0fb+vzkb4krohQozHcCY3WmH2fPE6LpV8M7yvBqbspX4LT1KV6qpY4IDqPL9jME+gBHHvt+ZtBx5IhB+BNE68hGOwcZJSUQJRbqwhuzubeSEYPaeXXd\/Gw3oBy4zPn6NmPg1NqpZgAup9XfZat+OpIh\/ajexA81gaSFYu7wCF2k69REdaju7FVFA2ytbxga\/XGPibIIpbs\/ZEStIkFkV2beaA9EdH6wjDCqqY3lXkJRWLmn6a0YEOU7QKMZSTX50XliMRJ2+ueXFLFO0TVL7E\/VNdjoMPko5UyrYQR9zLKR\/fkt6TMkgu0CFw\/yGSiZ228zq0+nrnGjNQ\/DihCiyH2t4J34H1rfcJhtxi\/WvwujsucMwXu42A3hDlEmZQMFOTuAObkLHoxSXKks+jnlpE6Icwlih\/A4S25sThFM98b15Nd2ZThlD91KQ+ZiGWd2O8V6quU95U4S6SGayFUYNq1l2H2MfL4ysnlkEWCM5tfp6wHfbkvcuCGiJNdz+n4UbCZ+UhD9PAWCkDDXJ4TF+2c1MBv\/eGoxwTaCPvAO2gLPM2tzDnHRU4bb8WrKCyiRVe8+f3mjYGoMURU\/8NxSsl7gDMSLWKQXSykU19vUAPX1YcvuEplK1BFPYPQh6kIRFVPndAKxuv+qzCcwd2F2tHszQpoM2Hi3DIg35hdj9ldwJZ+muu0QT9Pm6o4E21+TfrAyr0st9eSNWD0AXMSMvelYspHn9m2OU\/wGSwlp56qh5CgFZRGpw1FS3gTjE0s+013jO9C4czxsIOac9YJHaI7hKEcQd8ZdxvK7Gr4\/vXnDoBtDAzFIjp4PMw0gOPmdElfE8HPiaa+kuyLM3Dt\/HLyynFVtQ4fTKzCRrERlWyccFLl6PzjF2EF+f034s89DNQKtsc1It1t04yhyj2ZRJFssPmSUPbwIGLah1E+JpqQKaiGXbGAHA3SGmPmH3VY03OH6J9TwM0CuFIhQHDstaw7LYGQ8ZYxE4lq3hUKoLK6bYxNxBtT5FmGDRasVgch1Fb00ADWw3DWIbgS6g\/++lSWs9e5a9Fx3tUMACpUt3S0XkkVel1qtyqp8SWhoi22ZIWc3M6gVL1PWJuk\/dzv2wr0aC0aqtiG9p7Kamhv3t8Pt3vHnmXwpfVDv91wxpxezX8XakHvfR9GptD5ZixFvRRZLCwOLd6nCYEszsZqrLpdQ8IskXpZw+UA+luR3Vk99oP6jfmeOKbvC2KljxK7GuMj0XlmICFEVFhHWOaUWa2bK\/hDBrTv2q10cfoVhuL\/RNBJov367kMsVzpgxbPa\/XAW0T4xYTF+C3tgIDT++0bAauHQ0pAzvcOga0KSoHDyoE5399ulU8zen84Add0rvRGvJxTpYjfprKBcAUHsnZmoymYW5aNuZ0jwX4YscM7LCYSA2CZfnH6kL6ZyAfFeV\/D+MmNvdxM1O2JNJ\/cR9v28ReVPbWjUjnve8aajsFG1p+0dquu2fiy\/21HhB4HLTc5e9Lzh5G35T01mCMfQDAo4gzV4n8JHJoMK7UEgNBsVzq7IjMzHaHCdyZ6IIFUf2IR8eaB25x5w4jGnt6iUki+SI2gk+Oc8wMKgQwLMduaTnhGEb7OUyi+YTvEt69gfXThvj3SsOleojw8E5\/uFqlYXBLVEhFB6R\/JgwtcTv19yVeQIj\/eoanKPShjKWzK78V35bcKImpXnbmFVT5f53ku8AHEEl03n1uJc4hX0o25G9L+eQQkdWSXtjDMxJzWRI1U79fPxvJSFNII2nThcpazRvMBdjehSMmv6efUa2PXXo7MPK9FO9mVha1Vi2uRnWZLLahS5taNrm7cwNbMKwtAriFdABlDVBxxIajcWYWQd4IVaFbekQB1+tOrbKZFson9EHuioBmEsRNt8vu\/HHn1UoXbtgXZxTUEGEZBJqweoKlGr9Si0S0B+NtwyB3WY+Pfo3SoukvUCq8xDN1lqdfad+y1PfZ02FdBwoE9IRDeRNOqfGsQcxJi1H2PtJCt9DWte2mD\/4wc2Iu\/84QD8lsFT7Ds1vxUt5vcJ3S3DD1WKoMbPo1rvsKxU6uvoHoZPFJiDKlLJQmC62mK98ewhJ4snqWEdTtfEY1lBpN8dR4wZcxveBECgVEUi02t9tzJMJ5Jj0oBtVtUEQJkHGPCXOfGtjfe6COS7l087i9kA4six6S88cse8t\/7OjZOtDzuRkOXxe0+UDrmqIlLeUG\/jD7XcR0AfJw3WA=","iv":"84bb19f1805a53417f47856dcda049f3","s":"801764aa69f2f9a4"}