Lindsey Allison is head of strategy at Engine
Why the definition of luxury has changed and how marketers can adapt
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"40b31dc8606acb17e2291cce897c420a","s":"311f4cb413a65da2"}