With the launch of Amazon’s new luxury platform and the Farfetch, Alibaba and Richemont partnership, one might think brick and mortar is dead. Think again. Image credit: Prada/Shutterstock
Why the future of luxury is not all online (yet)
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"c31107df09a531c5a5c718b6e7d1855e","s":"c568cfbe3cbca87e"}