With the launch of Amazon’s new luxury platform and the Farfetch, Alibaba and Richemont partnership, one might think brick and mortar is dead. Think again. Image credit: Prada/Shutterstock Why the future of luxury is not all online (yet)
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
With the launch of Amazon’s new luxury platform and the Farfetch, Alibaba and Richemont partnership, one might think brick and mortar is dead. Think again. Image credit: Prada/Shutterstock 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","iv":"c488d369888d740e190b1e120d19ece7","s":"1d9bfc062ae7424c"}