Why the presidential campaign was not a case study in building a mobile strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"859c5addda69c5c211934c645c7203ed","s":"705fa0f4a8c8e429"}
