Why the presidential campaign was not a case study in building a mobile strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4664d2d34ea4155c1eb5017d946cb1c1","s":"d0fcc33c07b7f29b"}
