Why the presidential campaign was not a case study in building a mobile strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e1a51884b56c9228d1c215ff041c415d","s":"561d3ea077247803"}
