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Why the principles of premium and luxury marketing are changing

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock

 

By Daniel Langer