Why travel marketers must leverage city-specific targeting to increase ROI
Posted By Staff reports On In Featured,Industry sectors,Mobile,News,Travel and hospitality | No Comments{"ct":"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","iv":"dddf2c748802c611af93f0390ab927fe","s":"aa806d5ad246d93f"}
