Why travel marketers must leverage city-specific targeting to increase ROI
Posted By Staff reports On In Featured,Industry sectors,Mobile,News,Travel and hospitality | No Comments{"ct":"xcuo4hM4k4kMOb\/feIEQq4cWrgxC\/majVDkxRkxtHzFt6dPQqLd8nAJRU900NIOHHaVhLhP7SfT0qlmOjxVctvW231msehpAk2dWR9\/1dFUlcR0y44aVS+G\/6xUbIpERp7vglIlj3Xm6qlU\/Mhe7jiT\/2wkfyIxNXsZXXsUm3mGjhGYzR7n6w8M+OOKh\/pU4hZJsDIRZYmF\/EhCOlWcx8FN8EP4LoDkGFOeQeKyObY1k701I0l9Oiiy6CUjmeq3ov1i6SeRMqTKnCBL4gH3IKTj2l9SNFYnJwww+DIoR+GeweShTlQdFxKhZYaJbw038wBCdWukmlBypzQKDKXy4kZmxK3daA0E9V4TUHoQ3jxVN3TGGA6UBX1ZA4WvVvWDghxoH4vqPUFd0B2FDMWUt0uXpJRk93NRBLHn+Y\/W1a4lMaiJfAB3p1KvpS05ME32y0WYrMYu+z7PRH9mmOhZTgSAZiTxiZcnuqLDhPayDhs+vRLodldij5BDQfZeMH09vG2xxtXzDLY5\/QOCWieZeyx\/eICA4mOMPodyXGWLxGqArC\/OQe031nhaPbmMGdTGGBF0qaOqCOmiwGlfYpnF9nrS8FT\/RIz0T5rvNmR2BFrT7Cu7O\/SN3FMn2tbZExzOF\/VypcgI0BZKgut9o\/RO3TC\/skM70NxvOPOAI2nRKM\/7A9pajsm4Ku\/iNHF36Oj\/im0yFdQ9bLr6kTZaiJoOUBhOQdkDZn1V6gpcnp1tzIo9boMe2zdSso68k3rsqASLBDEyWEsMMd0w9TJhOrnxQDUwNn3gMTcjNgSaMG9rdFxfelrFnnpxvzhqMk5MbkUQReAFbPs5Es6eyYi0TwHDtmFmk2MzV06PFkyjQGlB7lPJurYFfd2A6ojoFYu7SZqvTSYFwOjSpUvwYYpzMhTnTITv2dQDJM2sv2nV6DhSUznhr78lqFaPyLc3WvqntrQ0vtjwnRK8MleEMUbh7xT5t6QYiNc4oD6x\/WN05Gey7yIlLO9atqIcdsL6fG02ypRDwnhGELYfW5UPi7W7J7GUjVFnv9KVvZ4yUCbR2oPC40djknahZScN5WIenhSwGm8cJcedORtEFR\/wI7sN+FZBcOk5j8E1gctyqyTjKATsOQZEcENNkhyYETPmOzAhcQJpfdMRF0QD23Azo0btCG6hYWN62m0CLAl9LGdVlHWz0aOTrcA6Fg5s7bqtNfJdwvLaNuAmKovfK5E\/qPLQ0ClvfjggvKP\/\/Z70+a\/m+bnvhckcpbQYnxViyeA8akmPzdkCE0cALChypxJ8gBVd+r97Vm90XwDPPRCzK06Rv6kBtHgm1zgtq1tB3hH9pyvlcqlHeFCatbB+MmrWFUa1iA9k5PA1nlXYJ04ZxOL1ZbApGhi3R8mzgNPQTPRo9Q6SzC9Z3dXCGt+6LP2EUYq++\/vAQojPgDLm7XQ76h\/XlSLTSaXa7YqMcBioi\/AaCHcPRFoOA8XebLJvOP5tXaHa2HgT7rohy34F0U0BEYN2wyMSYvezUbth5\/0yLh5ui9xehrBp44S9tJG\/RTjE3gTg9763yl4eXqoL1yymJJYTpFSimcCNKQv10MBFVbme0NHi9lFGcEwXnusBcvSjmOZkTYQtdAoMlmQQCA8cEHnkP16d8J0vmO3PRLNibLhDMFk6y98Zb4d7b87\/fITsYRJxZNR9HKWJul8Aur3QvZoERjliQVLQF\/sHvke9wxgIvS6ZseG7Clv2YSFDBUJhvu1tOk1Qdlw\/tqPDGjCKkhHEloFZW7ls6UfCgy958vjQKajgNThcs44X5HNV\/P\/ssT4aAaE6ig2ruiljrSiJ50Lp7AR5xylMnIyOFQ0xCDZL46SBFGJioVTfcNgNgoiu1pCFU9BbXqQb+5x9GTfXFdkKTADnEQdvVvkRtC7vi41tluWrE8GQyiFkwyNysnaLXjtaIBb\/s85tMyndbU1an2Erp\/pcdzSXs8Hh+usfO1+lOqkKcvSHxkxkM9ts7nslq0Yngo220EOndTK1AwhfDTKwST7PO351l3rSoxMw14D8g4uJx3KHKqtDDrsNkZv0PoI20u8JBv5WPxKb6D+Uhkfm2NstkE3nNzWMpGi0q2f3mjIHbhb3BUQaX4HfCfjtlMAakFFLtm+XsEmsOkajSVWXObneESVOtUwC3UVIQogQxmzh+TATn9ih0aMVIs5m1nIA6qZfQD6XMbrMBv446TETGoxMojERb76Pj1UtQgc3Ixp3rLa2n9UWI94rTkgQBRtghXRgvHLk91VjeTP6O8xHusDDX5SJRqb\/lWIbdtVU4M42NygRXLW6pI9TBX+qnerMiYfutkEFaoj8\/GvMZomL3eP6Z4SyqOO0uA39mlo9xQPKur47WBt0whK83k+ZKTrW3uQWnneBP65ErJTE3YPC1cQ70KfRRobtgrNDtsgwGOGGHboFjgp3bnNXq1iGkk3Xj5VXbt\/cBmS5NijJlY4WpYDVavBWB\/gA4tYEPtmBiAhdQku0TSPHmDMMV655Gf1\/xJXk1lToo0yM4iWjvAGReCSaGu+\/3AA72LosaRfCjxBBl6R9ytwvg\/4uUnT+6GRtkcJQm+dfNUh\/k1Ird9JuPj7vkFL46y6WD6j0PEzMwXvx4RQw8U+D0GoG3q\/M6qlqMPRQwl2EwJg4fnwYsqaxEy4ywlMNktGnFKmsz3NbICW6uVKJ8Mh5q3vUX9r\/VCtlD20Q8HhdhmmlHdJDn69\/t7r8FVTfMrxNxNBeioPtFRUxcjMiBY52T4qPeFh0kbEfIfj9y0YYe0\/GgJQEwQ3LvR5bbDU2C\/7solverVKVyF6+RP\/akquBndtHeQHyK+sBl3sxUz0BzqdFCbEs6DEQUQPqM\/Lni\/yPDGpN\/nRgvbg7O77IAF\/pHAIN2vTZ1d1VGQs4huZ9PdFZN1cVufVieYK4Lyfdqn+6BhxoPw49jAj8yFy1BigpTZVF8dqnirGgEQAr+yW2OiCnQE2cqJXU\/ttkoWSGWBlQF1KJCpku07UJ6\/tXC9gYo1oBS\/KReRv5jPKTTY\/Tp31dXHCaJYFgzTKI7AY8gaBbYHI4hQyvfcWWIP7XvGZe8fvePTQokiOQRBIUukriwD3DWUpsr0\/bhSONNl7Tw0TLJbws0z1d8OGEwdKYhhmTkyCyuCmKfQNbWqFRmks3zk5\/dDKCnTJ1ZntkvvN9vDwZSOezIbOmKesW2MxD1sL1BQNAyitL+Qh4NlDdSBR9CisbsvBwaybilgyUEiA\/ez2+tP+9Z3cX8\/rtGzjlr5ooNylsed8K3zwcekEtSL0E9Bwr3flUx1nhyOyUO5EYzyst8mZnuvGV3kMqjR2bGWu526j6sxsjBIuwKk6KcwjU3yfd3RboLZkYvDxrVmfueAK+8dVQ+m8vFVZrGEfNEqcJMZjF9muYBe9hZFmdpVcxAbJxZncjv7hzWrWp3ypZCpuS0Eda8UbRpb\/lNj4X3bXYJZ2DuFiE0fvPoI8+JQfNmH7y93otTwhBKbHvLhrhXGYgEcbDpxBcPD7tMk\/8g9cfKYVD8vMDCJl0fqwYTLaZQAWpxnuPOVd9BzIPYuzbOU4Dn33LXbPOFTwbngjwqRBNf3GKzAmdye8kF4gF9NuPfmBchrpWX4wLL+8rwgPPugMDHFZ+0T261l4AHLZXuqzTJvomi62CD8p+BtcGjA60Q2i6xImT1RCm3kKQnViHerPQp\/YCyc4FWsnle7lL8Zr03yW7XuiSKMiIyPN8etzSZT02RDaBZ1W26Ff87bmZMFSkSExk+IJX1gzHY045i261vzS3m3Mp33ZlfuQ\/FlecKd7XGr2XS6zpMx0hUR\/pmp6Gj5hZq\/lgxcXjk8FEJ++\/\/RvkTS\/IyMg9SaVpJr58zMCRT619f7jjXDLO3FuFTuQ85EXMOp9nOPb7VPOiR+\/G9lwNn1cWKmw5S7PxW2iehvozDGfT0bRSpAKgb\/fyH2uyppEH4RXwOM63jG7P4Mum4yY1RreSTrg+948tzPnG2z9GkwqQEJ8ZSpTv\/CS5ihs1MLsTeeRrn\/MXzzITH2BtanEN1T0\/3bl0YANCYhL4yPIyx1zgi2PeGdLRFStZ0r+r7sOVF6IhqyeRqx1YqC94nbQC3bplM9SEdBbA2B0QtYeLVpc6TdZRNu3lyjt\/gNO7nL2jHDtnvSjP6WFoWKYG7cNy4GOL4x5wm67SCndFc3KR1+sdtOs6RNEC34cUIMgWNABBAquXqTJykRcYtQ26mU9WC8RJG+UsmeyQ1LOzgoMAKSs0MaGBFmwxIEK6WD1hYbm3+MifAZuvxJTJ0eX7uyS+rLqBEyqCxaB3w3F89GBWdCMbF4yLi5lSL+9otTwctCNqpYgVxIEGlEUV8iIfoBG0YrzXjofpLbQsb7E6+kWGbtLb1v9A36cmGsf4pkc+9MXi15O9pLpawjzVA\/SRRXj9urzMQF7q83QM3k9WNCTea8LXbRUFVXwKn\/Gn\/X5I5RPtBfC\/GAQCj0wDy8P1VLg5PZeMIG7lMSnHxZHohlb30HWRtJAkzIAjDdIAl+YBsGY5aIgbbyflGtW8aJ4c8LGriGvP5MVq7PDqvocEqPjGVRfvh4OHlePl3xNJakd0ez7T2PRk5NIptPpzGyE9V1tQJ77qxNxuStw6+LRDYaaikSBoElCBFrA5drFsfP5eBIjP5Sc0I4n7A7eYhaPXOhsROvP1jf3rv1DRFIbsh02tkBSebu2MoKVmXy7soIvDa+sAEflCnDE8qsnnWtNkKVXsqN7jiys3BounlZgmakNwJU8K7WUguZ412PuD0AD5HlpvSgLwnoAN6ByaGas0bB0c+Yz7WvZ69CQQ8FgW0Lf9mlNd9rNuFijEpF4Qm6hAygeBhVt2LJDJZIuIPnHj9xwl\/SG63J7zhbZ3TJ7pFY1qZ7ua63qsptY8C3FzS8KxD\/QR2GIiHa\/GvYdUVYxHcxb91tKDBYneYYBzecXJ\/VGG\/1RW1v8GzzZL2o6NKLUF+vtsuB+k1Yy9u6l9P57os+SiB1Mfjpfkfe7N+yWDLtyDV6m3Boh4tKHD5Fd7Irx5hbDS5MDBkrXUTmwdl9EsMwfDDwhrF9RfvudrIO8MFeBOW0BMq3WYYSG\/aYm36eCRdnBD+E1o8PuOxNDWIQfGUFf3TMZ++JkTMyStdZ7elTb5EQMG8CwKfgJuBbOMJxJmI5hb2PGM8o2hEa2wHmE3XqLpNQ7eQD09QZzK5OtdTdUFBAGtycpyvDbaplcWAdF0SIx8UShCoyYtoudMTqyh3j3880RGIWY9aAaUQ6mq20RwhL+isOa5E3FShNczFPKiLpVNGdxc6a1n6MUxCzkCuOjqEeuQpQCgBDj3tW8HKfXNbm6m8DMzLibnwl43eYPdJdTSKduq8yl4wVzLL4zKZEybj11FcsHEJX8fm\/Dnk79Tn4uzvWwshfIlWLG+owZy4ICsj\/ZHEtWYpBkRNfYUfr2ZF5bRnXsuNcxHV95O62wOyV9M\/JgWT5AjbGLD61hE0QMKXv+ToR1trTNEzw8MFqmSf0DipLW4hYhE2x+Od9\/MJUh3uXbkz0GEmvpIlXKgyswIUoVP3GVWA3nW5jl6AH16AK+wYdcWK6R1yuk9ZXB88wU+e14j+SG1YqaWRnq+2hbzw9bCMy7rbFlRTekMzg8B40H8nsJ7L2\/C5BtotzUIGwnYhpU3K5SWEvyTekNZtQmfTqG0iTUWkRmjKEYbUxIJUrVO7Lt+rLi+ZJ0V1f651jhUFyabaysiM4EAdWiWtJNoyDyOfq6gDCCz9pA7v8OTJ+eZJCAaJJhXyquHwNGIb+eMk4bWcAV8s6bojQ+PQraD0v8ZoWf12hVoQXvLbb2ZEyBzVbw+2cj02Rh2dphcQWs3j6vVQZ9ZJgst80reCbW6JZJd5RHcQPNnHcCEjoxm9KXFaVYCv\/d4pHAH0WSNvh+ph073AmqQl9v1hW1Vl7X7Mw4xHzRECM1z03SW2n75PHlNqdzIbdLsNu+iAMil59gpDuV96HcAqyMoILjhakr3EqsTFoilGX0K5Rolz8pXJM38+lOKANnCYkEe3sE\/aSAt7zP3ExOP0SPBuod1txDlSx8zbbth2L\/ARhO05wMyGDrdfRLU09PwWUeNRGKUmDeBU1\/tTFwiz0Vq1HYIm+0STxe33o0svKr49EtKaoOH5aHLD3wV8vYbZtdTJ9sxfhqwPclokOzA0jaCXscuNLoQDpa9IqMTL1tRCCVpTbulvz1ZLdDAHtjwF11xoPEzt\/+lCZ+MOBp5eGaTzHkxprARFBcoTuobDZpEirTgnouQGsO5ofYWOq\/s+i2KwSMlZh7UOFVi6wsD2oxZT3+upEap54gl5jAKrP01O+nbu+cAe9ErcxqnZh13s\/GpLtc9BpkN6w7DAJboNWbjJ\/plvo3BQ480p+Oe7MYn4C39wOe9f\/rec9BgFtb9+yj7bwBVpw9utz3\/yq\/n1E585TfBFQAlk\/TVe0MlNpRhv\/VDa6gSxgQq4lFky2iPsZHHiRtTJAOUqDjdCCI43QWOTt08FfxocVDjl5j5dHteH6hN+5xajNiNCXEPSGQ7edEIPwtlbXv9+m16jpAtu\/LcG25YISR1dseaaLRdC46MqPrbuGC3ozzyRCCXZuQIOIF5IN\/USM994ki+O3qb095cINgakAO0HimPoVYhDvvaxnu3Q1S4uJT+XmCu5VGF52vYKkyX7QVx\/hiPwUPnvRTN+8eW3arcJUCFsstqmhP9ouKOJPMcFI\/F6yWm4kYm3U0lRCVLXt57\/+9N3fv2tvl0jB1LiidPjQggDUhyg2WH5Vmt31WOS7D519q1pad3Q6mWAIRaKKsGVEAmvj9HajRd9ZOYTcS+21Y+dkXVcn\/pf\/RdGU7eBOs8kZk9kD12YAhClpFOMb0wOWWRdgZe+WmXxbaZnTzFbowB+zSg5yUtfORsnMmU7ZQGshVSPSeaSrRGrF6GXeaXimd2dNckgbT2rdWFvlSS8KQ9088HrBPblLMEMR3ZvtvDrCzL3Jcp+o0bU3eg4uRPCu4rfQ98fAjct3WiCE5crS21atS2LXRngazKP+nh\/Lkk5B+DA5AFvqO2YgBguZuqmQryhT3fs6sym3TBGoZPn4MAxsgV6A2TG6VhM7zq9LaJOp3SMDeQq0Mt2b6gDCHaHMRDbEXKj7rgtX3CoA8lYSEp91SjNKCgIX49oHjYsY3SeQp8twC0cdqax3vznfguhyUWPzs01UQ93MkFxQsIRbRJQQfIwVKvwAZHrJ9OinoAFCo8d222xhppQr6ApeW4EbBqdt47GDTWje9wPtTMrul8jUgtT+3OFO9d55Rd7bIGGJhlhXntwgKa4iiGb3G477ivRyyeNV1uNJX08gFgiSdCFE+SlNHmMGt\/ftjSfc1NxSCTYgrIU0ARA\/CwpkPOS6LG3vH+9AAI5VsmVUukeuGFsF9+QI5Yln7f10jvGhmGEwygg93+638m1bzcQyQPSw7eiKmi4gAmF9i9\/evHkWiO9OXkHbGE9205WrHPzd5PNz+fbw8v583ripNW3NS\/t7Gt+cRuMar8yaa9PokXhhIdZZjsViwWWTbfRpXMIGmVYQ\/VAdajTVaZOkHb7qD2yv961CXc+8zsdnMj50AsE6+gnE3Kwn57R3S+9ZaUV0ee5jhh77otQR0MCIzoB7anYcxMO7DRzqB4pGGSQXnaFd87X7dimkUMlyTdil\/2l5YbrASgYkZIp9Yu4n7\/5R\/YbqpIrtVZWWMDJ+EoOlUdabIibM2D1KvRvH+SpJGHaR7E+fIfeHJ9GgRy7nIhV6fg6FHHDhLHta\/gvA9X5ZPty3xOfImB2qeL97z1489A9ZS3aEQQ+\/A2qvxf5Pe9uwF1ULvxnsoUDxxv3Hgw5J0JaXbWPrl5rEjzq8vttQswJ0bTkDQUreb7UmXK\/qwItrK5rTJwMqP3H8O\/HZagd4oT04LqQOgb4NpKnKKGBtotDd3UBiJqBqjYUPajprg9zS0SPiViw3kHQ53+v6MJBGDC3px3I25neiTJ8THRkcLPXn1YD6hZu+w5LQvX8+nR+GpLl0qxzBlqymQL6i7KFYaGBTLQEEWHilK\/xwFmKIL3Y\/4bdGXjtFrJeJ5hd22XXjC+38KY2k9R18muokx9OXHz8fA2eA98K7YaafMSTGbppmqE1hFTfKjGoRW\/1W2mLTLrLRrrV\/v+iat7nvAS21r1J4WITOS2cI8t1GhGSvP+KlMIcWrWzHVRx\/mwSQ4dutVscH+m5awzcGJ0oq9AQgKykoGapvkaOhhQ\/d1bMIIAkuD2Ix23EDkxjNiCWJpqn6zJDuw\/bHoCVYGkNShav3hNpV1slEBrnjqZDnmq2lgAaTCMtumkj7v9aOAUcCRra3RZRHvrhA3wAeCGRuakjko\/5i8CEidMTLBY4FNjKvqLg6ANxzd79kwxFlGCs9PE\/6GGvQpizR+w\/BozQV1PStJ7+LpveXV\/bm2Cp0lTtsqH2RXoQKzSe7HwOEOzPVzzaixM\/73zYCTpKlHZk7\/jweQRtJg3hnrq7D7h7BmAHNR8zY2BYcKnA5D69q6\/Hy98\/B1f76+z8W9valgQbjGoAZ\/EkF65TyUDypVP2psSqAmmInqJ9CcWFvcTMhiBfH63Rvc7JKsa9Bivc1EdgyfW\/1YSwV7A4hC9AjSalPjxFLCtLBcFhfG0eZJvl3OYk+gTWYhOfrzNf913aNmuhMVyE3QuI8bHvli7Xj6I6Yjly8wmPO8QlmwQHN7H0s47jnpf\/Q5ucwQxW94j7kYmQKPqQRF0R1r9zwSonOToaNKaBrHgJNFAL6kpFIJ+YSeRCAwda3WroTurXtGpow3ClsKUqZyZRHd7h9bozsylB","iv":"4045ac4a8bf930c16eb07c48425c8608","s":"5ffb8e580b69397e"}