Why travel marketers must leverage city-specific targeting to increase ROI
Posted ByStaff reportsOn In Featured,Industry sectors,Mobile,News,Travel and hospitality | No Comments{"ct":"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","iv":"5e46ada3f588590830a24a0cf0ed3a45","s":"a6e5f7a68cc6466f"}
