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Why Ulta is beating Sephora and Amazon in the battle for beauty shoppers

Ulta has a well-rounded retail strategy, attracting shoppers online and mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta

 

By Pamela N. Danziger