Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta
Why Ulta is beating Sephora and Amazon in the battle for beauty shoppers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta
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lMcnPdOU45Sto2j\/QnHbBir8ch+WlBFKhUMqgQmUwlFiBWIPQ\/mH33bCPxqhlVb4XqX0NCRJyr8N\/QtVdSZsmHijzYedGQWfWALZFNKPV\/mNRdidxwX1dqCJLadoI4u\/XN55K0okXfL1JFi8kZJSRdTsykKgU\/ytRfC4uRRz2Z\/WxWBosbbcWF18rhTnxK4io3IpeE\/qzb4WABg3U62icLSopz7tG\/nJC+lhs1lNPdhVHeMKXW8quas5sv8rr7PYYtvlP7I3h8kKXmF4wc27wVrCKUvdUgmSBqKqLcRlswRee91IodoWyN3FPjxe9PkpmCDI3j0Qp\/5NbGNQcmZaB2+Yl9W6oqe6774\/jw3e59JHMZzc549mMNTw5RYWC2bOdstYDRUZGDCvjmRRKBXyAC2AIH4K7RBN9MfGYpkou+ESFwmm9CqdX8tDg0atlyG0dhjkJkqPe\/j+W\/A+aaeOQQgqiE+bqGPP9Z0S\/d1iq6clYReQpY+AiNgmwiVJ8Ix3Pjgxvxeq+mTwI+Jc7RbKTlaJ\/uTxTQGFVJwCE06Quq83C6v\/NApSA+y6sl1S7mjVenDrdbUdIBYFJRxu9G90PpA4HadqwoiL3n5PhYWiOZbytAoepg01oSUCy\/G7Uzgc6z\/gcRcuP6\/CllpcoZ9QZ12czxyIU1+UQOMtu+hjZLGPK6bdHlo0ojLazCEJeF7VDPi6w5XLrw3pAIcHsfw5rsqqRa232bzV1+PqNBr8RvuFzYDMHRrVcRPLxmokIemiQ3EBZGZ73P8vJ\/yYUOGJSYF2rSKIaXS2e+O0Di2Y0Od+iX4kwAOn4B00JhoAA9TirT6azh5iRc9MgMqOuwPhswPVDTc\/+AZQ68ZFR3Pd43L7uNmLKM\/QBMA\/y1AazIK\/vV+DT\/HFV8VEj9X2Mpe48Nwxxfde7ZO9GMTAs2DOZL+K8uhlXJvND+KqbtXNueTH6xK+0BTAvqZZzzBph2PE8bNWDAv\/9WPq6\/kpUmYEATR1\/LlPEVs0zQhLemGZcwYsJnpUC1w9y7efgyLdvfTKx+to963rgfrxxzMrOlhI7T\/HMSbrjgkHyR0Mo93e2oy3IzG8dJz68uAkfI7jMVM+wkSnrpM2Jfu2rWRPLHcRMsHSH2cIsXKGk1Kzu5TaUgtmoqPSDlnWnEKZ+OjgtcwibxmbY5w6Xk3X793VbOvIJTVW\/dXaZlV9ONoPfs9VsvWT+lDFtWZbBI5xFhRCDpgaotHhooXAk+5qelrBNNxwQEDLo3SGKOZZG0FtT+cDEzJl8kHRfT\/lCGeQzNQUhi0QdeUU6HKp8pRqTxqbdT\/uvCoH5KzCcDH3v\/omFawBTpv0y3+gt0VMb9U1\/6uLMy+lBv3fCmHPGDtRXzNnE+0Ec5htme87eimmMXQlkF4elEjb6PkeD\/H3gLEzR8vXc+PnQMVT8LtERaIZLiuZ8s5fbNelHuzykjw3XfHDRPQyGuxbuXHf1IyCliRrh3yGZFvRIQvrkMR2MUhN4fnHRaZ5mZWCcNBQGjdUUmsyeI\/da7c3\/DI4+8dKEP9kyx99WjSzT2G0PkIGF0yjyAf6g6Unr1HBb\/zMyvcXXw8vQZGOSmQVv9HcalOVATuKRd0YcwaXms7cAjuvh6Iitaqy7C+F1GROzfGMhnp02Um7\/GGxcVsPArdVEb2LxJsFgEVi2oUf7nVMQ73RRab1cctrccB3VUYrEdssWnjGBv\/6oW1aic5EZvPtF8AIkAm0i8BZ607r9GsVGDucD2MLVl0sRh9iQQKT3vcEgHw3JsKXKYIDE2Nko50DSXu8oTPh+YbmX86lJthbFIU0hssDkG1Li\/or0QqjUuGcNenfAgaB1UDOMLEmjiKFlr7w1pRcr+8RsO4JjmOouVVJTP3kqG+ha6JiGaiSAe\/fAhk7fFcKSVM\/PPvpIW1YnAGiklZNqN3Dlp3HzmZ6WyPYNy\/zvnX8cMshmODy4w6+wyBUysvolH7j5R+fVJasjQT047spFZitfzHnugL0MUX3YQNlllrV7IP7mcDBQNLQuyHv2RbPjbxlJYm2CVmFYr1bv4H6+lIr+lZGCnPaXCkIiVaKe6T46j3uW6+k3V9r4umwBbFaV7Ak9fh4vmocqu338det\/n9cdAywY\/f8\/FaDX8CUpmgvT3V\/uwjHTycYIL7ryffa6EN5Sqhrfzeb6q3MeeIVy9Tx5dxxknAwSNevmrn8Sr3DFy5T5i7YSWeYEwWgHawkkCY9n9wUclO6AqiqFPYdLPAy\/fJzop+HsuKRcYGWjSRfOuxF1SWqC+GJkFH2MM7YxKavGarG78nOrUHkeDqxF9GmU4i6r1IckGXjwB1N2gK5fJGS82lV\/9yu2bL7PFBctEvzRwezKunbMHL+cG5BoEO6RQ1vUb19uRSgDHt8Gf6Hahxv+4FhQjGc4DgrmM+KErQOuZ6frR0oR5avjNStgrKU9qEdlv5rOX0x7rp2sVlyoOv5WDrGt\/ZwFEiK\/iw0r5xERlP\/aiumD9qqJjysipsRPJvMUjPovXCSi6Opgqsdn2y7+O+cTtUfsrfA4g8raVH2yzEi5oHjBEtK55aMmBQd2ZINi15ln44U7EGKQAsm55bzeu+Sgi\/gLI0YyOwvplYBWfFKtB4ZlakxlEqkCmhEFiPUE5\/PV1H6oTP0Gs2LS\/5Ay0YlWCSkTNbGsHjdquvDaPio10k\/FCd2zXt7MN\/GJXgTA6Ih6it+Oqu1RaH9ieSbFOWiolNPVeOtkHeLG0TF8qGDntVF3qhbbVQVgZAHIj\/8nhtvicLqOQBXVniXfDQZX3YmhtRrZMz8kgfn7hNI+0XIuG7IBiWs+CnAdoP\/LJLXCquK4DFEHmXe2Mg0LECjDQuKSwmi9LZBn975LvK9jn9\/OfR+HYtGi9SZOf3vWqRU8yW8C2j7bhONM2Ts\/RutdQ51UtuKBBG7JAam2cYt\/2Ir6gobwUSaGi7Q+3lLoCEIfQ26K9l2v7TL0+UTBIwUBspZ5IipMrME+zOC5DjM0S752pxsyD9bUsedk5S2B0pUCNTH7yc7E67u7k39SkwUhB5RixOT6puXAhvInOnqE73\/jEbwlvyR9sgel5YUODHYTup3xRbcAHXVFl5I6zoMNe8YYvj7c5SmGmZgPLd\/ot0vuB7bb9nAm\/xeXbsWPkkbfINyvw32S9nnYfS3xozTrdiRfjD7JKCmub\/GlZjZ+DKSapH4Mc9wpz3fsIgVTqnUhvc04i1dysWW1zhicGsZnDIar\/Ygpf2Sdd52MmZfMD+lAANGI79Avpxtbv+aZ4fwD9uQkDCuGYaxqTP8+u8upXU4XUyZyCKDMXspOK5E7Z6TStQ7WLhkpwgIj7T9rrT3GxP3GrUp5sIxca3ijmrib1sqzI8Gzbwz8PLbHFAbmlFC2QukyRiYE8hI06eL8Z3G7PEuhl7\/nVUwH0w3gXD88LeToP6nMQqGFh2P4VlFNBGFTmiAO9p+zgJqyvDjzJMk7kg6I7\/2Xj5MocEvdc8UTcAXUar9JOWM4v8nJLlIoitSEvIPcttFfbAsFYkgNavZTzATVPOF7AQSef4eLq0HbAmRhxwVaY4FN7gygUjFxX3efJBJhvVevZ5bFTF2s\/VKcun4jrMD+NlJlp9QgEjE2xgz6FxftRZCThVmp9+q9onhfSYTkEAs2t+DTCXmcKP+GTZ0qm3jZGTEeYXuG2NmATWwyvDb4qUrfHP3rWnYx2e1AZdDRD+amsY7+8zJMGD\/zov83uPCZuDbcBYx\/Bm0ubfQMg+2ZAjIAdsywwqqNI7zaN4xclmwscttBUQzrsUnir2T87L5E5Aiu0E6eXU5y5PW3dQe2v0vZFdqs7LZlP40eyGz46cbYhe0G5vTN5EFcsraLPT\/4QfNPtzxFtDcxYLu\/w\/LfwdVjYNEKUCWBgsVuiosMN0IwckY2FTPsjmTb9fNZNDjIHpbmihMmx7JqkCz79DxaF404injEboz\/qU1eZrxwylngFB6XCC1LmUPAJ93wCASO8WDtsTbPqXqzvAFoKCazSgwYPHEvrW+zkLUveQ5\/dvxqT0Y5SFlb5VEg2UtcVsB1ln77mdiaoaEgWJgb5\/gM5RrEyVtQVFvgUwc4wXYiw1GXzJb31sAN0QPOXEHFNQqbXWXARGOsvVsoymHTb8h3ChlBjWkSTnZTPNZrGRaVipdqwNPyO+K+KrRdevKbL64vMeHthZHSzvva373ZtYdxmqzkKZ6CteT0ds77uDdnKBzyeyzAak1+zl02LSKZON0yJZY96\/MQTl6n7gpnCnwZ88QZQ30MmS2Hf7cv9DmxwQcZu9Cum\/n6rarY0Q5mYAcdcpelQgKkS9WvbxqA4Tcm9u9gzJy5E1g\/l9+WSj9fccQkv0k3vCzaxDoJZVsw+KTlg6te4G9YaWEkhKIhmDnnA\/y0HQmfpwuMUDlxHP0W\/wOqiT6gIlFzMYnN+tt5RDw7xaX9OcFy8BdIJB2KZyE+hnO24SwL17CAgYnH5KLyl2ulCE0bhsRElrWsy1wtp67ZBs8pqPDNQV4mfIjiXBtrVNcTWHrrGFDODljR7BSxE8Pn+riwNN6FCJQHkZFRggst4TQrIWK9IuWE\/gZn4wVwTC9k4EX1kA8Q7YPsKN4nfRjL0nkbnkfvqnYksqDOQJBF\/GxFP+8uji25GMsZrKrSFLPRoSThvZHL1trW66i\/W40jReh9xgXjzEFMXd0pWRe4SRV9\/m6mIlgX64UidJwYtQmpr1ynvYG3UupcmVISJu7ZapelFfuWo2UavVFzd4vfJSotWH9qWmjSRQ5PG8zJ2GNLYvsMejZFWBJSevxH5LQvrgBMswE78YsOTrLTOKbrkaPU4IFmLA1reT8GQ9zZcjUCJCg\/+yPkHvblC+hfSXYEglNEn+NQTahSCqi+3jt37Hul\/we0Wxs\/pv5S7aoCszkN17z0qWKHKy3QamzwEPeFXP\/G7Hkc1mtnj9vBtXBnufKpix9upaGb2cbfd7LHvWLbOjo4fng+YDQgn8AxuU2HvymkLFlmmmeluHaHB8DyAROs6\/Gw5qTiQFRbDSeJIO\/PFfHn61jbB3ZR1RY6j3RmhdDE7tEC7u6d6UmPK3oqJihq+OvFHGkpdw2jnmz+iGa6XL5so4oN0bHMLKSjNFVrmE37PPxXgb8znNBI8braEGUs6YVJh81F59fvAy7LKA5zi89cYrbGueQY21y1FAjGja6sOM8GS9TRU2nGhLT7kMNqOldWoEuRZgJ5nC56qWcQ+SgJZwPJvFWY53JfgORfwFAENFafcVaqnIsMp5SAKHHrk5tpEBeU9TgqxxTo8fx80KoPLo2jkv3\/yogtUybHuWLU4HPBHUKMoaMjkNxFl062OeiZcFL5rMBulh\/V3ZEA2BbHGe3O3LJEiZhBAfHFzEZRlWUN3PaOp1RwmHdnYdT4cvlDaf3NNihIuzHD7R4hgAkHF4y0GAJ1DEW\/oUH\/lM\/Nw0mIHaz+T25ZOIqg6KKTUjkVmHgywSGM45M8Fg+Y4LrjvR7L20Q4\/NHzhiZoJI++O709\/z450QmzRlXt0I0mgbkQC3d1Zmu1WYSgDgra\/ovyx9b+HF8sWRDVfT49BcZs3PWJuUJCgdGJCeaVN27AMWn+MBM79UuS7Lc8pBKBVtqBraRkowZU6SW2oLa0nGHUqNvOlu0Wf1Oaqq7PinhmZlaqX9fxfZ81aK\/7YSMHLxnq8EUZyRT\/gKIQa32JIELn2c10ZJ96Z87yVnHSWm3g6KIfBa\/ar1Pgfq2ZLpClcxBEH87svzu1cch4YiZ+MKHJYuxDcCcVtLdoIRCz7VKnac1AkTDjbqQuT3nm6mFhKXCQ9tgnxXJNE5EKugg+Bdjpr1PLzXaQu2fr4rfoQQK0lMUR8kN3HjxGx3WTu9jiPpXiK\/+eXUiKrH22HcoFK7Qa7L5VqqQHJOBZTG1aR78cFd\/HlN+UlhPbWG4NnCZ+sOJNZMCsOJ4WBnDPiOUjv44Vn5L8TLZ6PC3wrvqyxIzhI9PlBzEv4fn4VMw8Q4PLINOGVxxiRe\/8vFq\/p+BbE7bkc6I08nd+2Tj\/poq1\/qS+h7WVLF\/NxffAMWBFo\/jvEofDbzfCjL4mjOvkgXvFgw98nbi5y5bMMGh6mFNyF20AbWNG0hfmz8xS1hUXmf+9NY0KIebyFP5rJKHe1Tjk2u8KCP+2LkfGjlHa1xs07yK1yK0Oxrr9e\/Y+k9bD\/XVGdxAZ4DR39bALRbM6Z43Y8KTd4QKIZPauZC2BMZbgMG02nYM\/LstvUjTOpPyfcZhj3jRw70OdgHEJlfyshYfd4tbQcb+RVRzfBicvnqchvR+VRHbuRkZoQUxYhZtQtaNkr77mhhjJfc+8Lf94OUnrOwewhU\/4BrYOcvTFL3yGqTTorfSQzyZTQfX6g87gZY\/JPjLTmyl4Ixq+CnRQthheloleEe4zjnoc5b65SkMqj1TIPne\/PAbQJUbmkYhSyvKIo0SU7KeqYXdnefuFc5U1U+n0ICbbtLxOcjMf+Ov4G45J97uT3C8y0pOWyJO0AyF23d6Yfsn2TcLb6\/Y6fJTAd+cHTK1UVbXbxATYBOffvIFOOg3MBgce2n35gd521xAulbaTTdkUa1By2Ra25hO2pHORC7d4lOdTeL\/DQq7B67dZE1vi3t3uVD2twpwjAL\/zsB8gfCoZ\/wnHecWgtkQUzV5rJ6T66JYSwbludt1pszg\/nsToK7LsPxuySOGqdKM6EMZMyuwU+6HBkegEAqk0M9p8cHWXVdb9FL+oMPDA==","iv":"53f4ec29584eeb879587371e1a301464","s":"b809d52070fe8833"}