Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta Why Ulta is beating Sephora and Amazon in the battle for beauty shoppers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta 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","iv":"0b6a5020b2b4a2bd29a4f3c4118e206f","s":"8570ed62778efbbb"}