Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta Why Ulta is beating Sephora and Amazon in the battle for beauty shoppers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta 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","iv":"6d593f54955f61e90caf57eb1ce3c716","s":"281ee015b3967ac1"}