Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta Why Ulta is beating Sephora and Amazon in the battle for beauty shoppers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Ulta has a well-rounded retail strategy, attracting shoppers online and on mobile, as well as in-store, where it delivers the beauty experience. Image credit: Ulta 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","iv":"d4fb0cf8ff68f439a1667b4ce39a64e5","s":"6d9169c8ffcb833c"}