Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
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","iv":"128b22479d22fb372190370a107e33e9","s":"8fe0636fc8afb1a8"}