Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
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","iv":"17f09e25edadef1fdbcecd003ca823ac","s":"1212b75795eac880"}