Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
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","iv":"e3c39021f89fe513dd3451da623eb1fc","s":"ffcb17eb7ba9776e"}