Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No 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","iv":"a6d68e76c1daf34b2393f6785cbd711d","s":"0f7b82e03a5ee3eb"}