Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson 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","iv":"4d564855148b9d9fb7244420308f35ed","s":"26cf86d52354a159"}