Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson 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","iv":"2542fdafe18f377bc16f5114b403457f","s":"907f2bf5c70471fc"}