Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson 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","iv":"ce4aa577ad7555146a524f375b1429ae","s":"9b219c147557d5fe"}