Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson 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","iv":"b1c5b8f91046ef4831c5d547cb2811f9","s":"056029070636d997"}