Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No 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","iv":"f53c14e9ddde69de5b1aeea5793bd202","s":"49166da1913cf48b"}