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Why vacationwear – yes, vacationwear – is the hot new trend in China

Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson

 

By Adina-Laura Achim