Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson 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","iv":"063e454d772e64662d18bddd160186df","s":"1b3a94f724285555"}