Why view-through is a key component of campaign ROI
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"9f0d62dd03ed9c18c6a11238e22f71d5","s":"9b3f28435ea51ff3"}