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Why Western luxury brands need Tik Tok

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Media/Publishing | No Comments
Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily

 

By Adina-Laura Achim