Why you should be spying on your competitor’s social ads
Posted By a Luxury Daily columnist On In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"d6374e9663ae620e3679e0153d6e33d1","s":"4c669a3c3c698dc2"}
Colin Peter O’Riordan is social media strategist at Brandwidth