Why you should be spying on your competitor’s social ads
Posted By a Luxury Daily columnist On In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"5429fc0743f31592101e0e05423786c9","s":"9d8a835ab147bdf1"}
Colin Peter O’Riordan is social media strategist at Brandwidth