Why you should be spying on your competitor’s social ads
Posted By a Luxury Daily columnist On In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"b44ecd6a52ea6afc5965ce5660ed1d9b","s":"6aa8b3d5a19252da"}
Colin Peter O’Riordan is social media strategist at Brandwidth