Why you should be spying on your competitor’s social ads
Posted By a Luxury Daily columnist On In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"010275c6a36f3dbd3d72b390c29ddd5d","s":"a770abd4f9f8e9ff"}
Colin Peter O’Riordan is social media strategist at Brandwidth