Why you should be spying on your competitor’s social ads
Posted By a Luxury Daily columnist On In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"7f4cba32dea52c1dd9bf96800f2940fc","s":"56b66da6ce9fb8ce"}
Colin Peter O’Riordan is social media strategist at Brandwidth