Why you should be spying on your competitor’s social ads
Posted By a Luxury Daily columnist On In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"af5b88fcc73b67006c76141f202253ab","s":"9392fbb28d98db8e"}
Colin Peter O’Riordan is social media strategist at Brandwidth