Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"ebf8d71007ea86755c5a71caf5afb005","s":"d4c9965763eab76a"}
Colin Peter O’Riordan is social media strategist at Brandwidth