Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"10d55eab48b9ecf0b115cb725ace247e","s":"892891f1e30a6670"}
Colin Peter O’Riordan is social media strategist at Brandwidth