Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"9c35a3d5bc43d3e4b8b7e640016a36e3","s":"9ccfa9114e0b9a8a"}
Colin Peter O’Riordan is social media strategist at Brandwidth