Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"f905cfaa8d5b2d2a06c418a87d4e2883","s":"ef2af813e9da1eee"}
Colin Peter O’Riordan is social media strategist at Brandwidth