Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"3f160dd7f2c53deb2e30418bab207226","s":"64d7f9e98526998a"}
Colin Peter O’Riordan is social media strategist at Brandwidth