Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"5739032b5ff227dbd6520fee476b9e8e","s":"16b6fb127702d0c2"}
Colin Peter O’Riordan is social media strategist at Brandwidth