Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"a223492d534d56a9b2703fdc3f125d52","s":"b73d04bb6ff56139"}
Colin Peter O’Riordan is social media strategist at Brandwidth