Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"c564fa07315cfa4983e8c5add67b309d","s":"c2328d2beaa182e9"}
Colin Peter O’Riordan is social media strategist at Brandwidth