Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"e5ef9f2094535a95a1e73f0bb3bc9492","s":"675adfe8b8cc1c99"}
Colin Peter O’Riordan is social media strategist at Brandwidth