Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"ee7def6df251de9544bd2d775699848f","s":"8870dfd00cd084a4"}
Colin Peter O’Riordan is social media strategist at Brandwidth