Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"96f7d627f5716709165a32638ca1d071","s":"a9ba6f3f71b2ac00"}
Colin Peter O’Riordan is social media strategist at Brandwidth