Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"d364b0b7c627d193a4c9572d8ee7c9d2","s":"808ef9ec2d38d01e"}
Colin Peter O’Riordan is social media strategist at Brandwidth