Colin Peter O’Riordan is social media strategist at Brandwidth
Why you should be spying on your competitor’s social ads
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"da2424361074eb7c74524de0cebc0ed3","s":"ba2001200d07cfef"}