Why you should not put partnership marketing on hold
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"d0b6a91d22da5282f436ffb9ad5249d7","s":"cd0fa791f7720a71"}
Kathleen Ruiz is founder/CEO of KRW Consulting