Why you should not put partnership marketing on hold
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"8e39520be273560de617fb183a97e39a","s":"0f1b96f81451bc25"}