Why you should not put partnership marketing on hold
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"7wUqrf6yEeBb48oSKxpiLATCZ+6Z7EXcS5EMYFEbo3JQqlSJgecrMfstaT3A7QEfYWKL1ua39VZfdjigc\/2IK1e7geXLu8ANuAC94SXyIefhkqwxb1+4FBH5nRGAgyA1l4hTWhPSOYQoePvF5lfy3rnAMwz5X1TXdntt+4orJ7wn7i4Qb07McqHk\/+4gLJmLne+DFaDHS9ECY0qs8AbVtxFLJ+7pvjVDyRcgTQLoPBZgyOE0CuX2LFRddaksctLS5r3NxmxNk8rr6m29VH54UKRawc1LZ+qmsxu1alBOTmw8B+7ufNCpmj4FLNUxjCakDBAOIhg\/jf7wlZ6DPDgzBJXESd8fcF2\/SlamulX2QfbvwWwa2TguKA1gfVKGJMyRB3gZ+AHHO2k1ruAe\/7AB4eRjo\/feS8QzOPzZFQGJ3VKfpT35yCeDyFw+ruRBokOjmhpXY6T1l9zjDF6un8f\/hUibPlIRgUUNYq2fussSSOfcRGrCLuuqgjlBIy7abhQCGL3VwguBgMOsnfmTwgeO23lXr\/eBd53ulKkJ8prHa2RdvUabfZJd9MANEkyoXIOuFiXw8zuup\/RjjHrFHXO5ZJp1naGJ1V\/Df5dhUm7wj\/GCu5++aeQhDRzsUGGlvE5z4n21ihNVzN0v9EC56ERI238ShMloSDDCIYRlHzRLUHQ158ter+Z18wNJrvGRnoiF7YP5t4BczQhsMWf9pO1L62OxZ8QtKUKryO5hwWXL+lqjGMyDwrJLs2Vqwu4xEbGSdAC5cadGnPuIZNv12hK5jIgkCTSLOYnMk5ewFrbDK0fSyKCuAICS8vaL8We3blb+rv1+bfxjCbq25pgj6wvtGSc78NEDxzOEz\/yhJWQS\/W7tBQ9Go1YHT+VlHH4KIJWi5acUaTvjuXWL7qyDLpDn+8KYDsXVXVyHzlRQV2ZU\/iEqD+vx6\/L52rxKCTyUCJleN2z9GyIJs1T6BT9tjlfqYPxedxFDKoMLiu7hRQHKmZpAtlOPzzHkN6cAx7y9L8wZZ2PAVeSm34GsxPR1xPwwd8PQkfnCFs+OM1v+iXtjmyHV59QlkLHJQUMf\/mZM5VCPMbg35xwTaDj3g0ef7UhqisFraFS3kBLR7MYgOQf21xUBmm3Xz3tPhFrzeI1Xq6hMTY8b1b3JtwG5LEuU+\/rN5qwtuyE+EQGrK4mEtY0RwuDgU07bDXgnu60+XhKUeOi\/1LA4\/4VYzZo428qa5xTKyTSZI0wCCsphWUtGsfwmNurXFXlbm8NXSCXxRCdGew8HL7TkM9iQMY4WbOmGVICQhUZIc9Qhs8kl9AInbWcXvToqkow2Z9uFyaOU7peBj7SzE5bT9w7F9vfUdjZ2\/vHvS7gvRBNKm+DWl80oaAoR98bX3GEqznVTArgetljIZl7HiSgQjg76TQVRoOnzYokR50GxTY\/FdCXdAxBNwpDFaTJO2DjC+nJ18EmcCHHQotld77AZXrYurhOMJ+leAKUdnpGiqDBlRxQVK+nkNLdW9mpnp5r\/boyBy5dAPlKDmRY6sieLY5+tl72Kz0C\/uGOOr8I943ahi59B+7lTTjkXd9WRBFT0lojBGL80X20npiFMQbM+aJ9SbL1oGy4ByL4+3hKf9LRfV78V6kf4AnBLum7RdPDRKGgyInZcQ1tr2J4PWC3QRQBiSG4CBfYdoOE4kXEXpJUUdtxeQjtR\/NWPDhfxHS+Wf9bIoci1lcARa4d6ZwuPCQdTHET573zkftYHxkIgo0x2HZL0mYBdiTpzCxrAJ8IpWP6hVT\/YEyXU90HhU7hkRD3jzqUSwaGnL9wLrbQ7suieN0fUddLxRLrDp+QotLmtSjlfEBilheLqeJu8uHb0nES8mFmWCQwukIQScj67HXv6iEGy52mMMil4e2KdKH0rOjb6RZxJRPgLk1Y8P1jzwpUo0evVB3j+DRq83SbcNF9WMsIq0tnxzLnyxx9zAbo3W4U++K7rOurNwBLqQhfB4jwpALfdqDV8wY7FTnsQasSt3nRJ\/fZfUeDDe0J2xo6hfWYa96gKw0db+oEwX6T75foLDxemb23GsbiRMpwyPJr4Ayxifoco98zfS5E9TIq8l1XZkz7id4fcs\/0NnPySA3LjNBd3fSFsgGyDoQ4uoraPU7FvDSPiAiTzv9mtiqSw7uJFAkXJnFgb7sQBg83LRHjDRkf19kN8xuKIbfDMNdix2FQ0\/KgGSuBx16CtIPCcAt5NmeQktxnDq9Y9SfkqHwv0Gz60HWK64vde7L1VzeqHBux1x13xRFvmDQ4CU0bU3kesgALxCfVOXkVu4KqkeES0DeHwRA4jYo+v0IoaXr0sTV6sKgrhRrzC8P7kfvFzIAMbLtJiuaWlam1oBm50EY2hX4DnZuWYhUKutWeIRTxg7ufsKj34FNUvK6Qw7bT\/lyWtB\/dAUDXtXpOTtN0TQ8omcDKJxXM2L5d8npkvLsrNSsgZdl6GjDbO2iU9pTb0VpUXPM9v+A8G6SuCg08mH70PV6ZjEh8fJQ4g60g1sYRtPdJ7N7RgaboejtfqGmEBSqN4MUfMKiNRpkxJxGKuJ7kC\/tM3zv1rvFBEwYr7sfIethmN7kEbz\/vsJih+WWMVzCjaDoUalcIjRwuyQQN+Jof\/k9CL\/tOBiYZtWVh2LvYQdCev5MFuAF9LYMqpgacYGMOIkm406uYega8AO1yyDzcCBpmF8tekXLXFGfujQmVen0VmMLdM2m1bWri5ZVdrOySwBp1nUZDgOQ3xiePxByOlwkaota2u6phZKHtbbNyDIV9LjyzceHEUlgwf9LvkGVW90TB+H88M5Ta358LWPoKGc+Fjedt6Joir11NoYd9x98PW4mQVXWsi7bn81GZVk+e4MS6YimHMaLhO8\/H9u9ZxAE4VBml133WFmrYjfCbKtOCAuolMMOANfczGIv1ZUk2xF7FMXUWIdAcJFAKyOLk83tVfy+UFsve9G6+b+JzSzmyisWh7ZEizOc4dxEZ\/mu2fRpnZqf5BWUB2GcYp9AqDM43o+oiY5SC0obUAMwi39uhEowcsytJuHH+SQ39Rf8k5Hh7EZcVd8HKzQmltneBM\/7F7xG70uCZCrRuA\/MPFHDJEQCs7spupohONpMFljohCjluuuxQl6PZMW8zKxASjRzrjGbzQQblsoucxE7qL9Z19eA33fVr6h+ZSU8Ld47uh+C0Nuxu+CaAivDVHb7pTSdl4eUnXhtqYoK15xxovXiEEBN02j8pCj92X7378O6XHVDh9+QBbhEcje8Rfc8KX0bxkEvgeNgHoKWV3pbSoSj0FiyFRC\/9SNhy9EzNbG3wTPxA2DURI4O6+LJPWkY3eyh9hGA6GVITpVCSonUxMnmzidxmUl0JuKFPiafBAZTkrmG1fTX0Vvx4nvf3XXEtrYnr0l1Cy4p0OKAp6XdYFQYsYO8UdeJ8Uf8nDirmARB4z5hzl4t6clVmWUuvYtVBQ3wvN9wzhsTNczP6UYLDBQgmBcL3dxfxoQoJ63+s6lOc9CL3QsmxikgSrhpmsTc1p5lTmTdtiFtHGlS26Y0xKMCkkCWIhyH7vBT\/QyX7aBc1hqk68gpb8xsVh+5qIK7bOiteNStwLEyhBePk67UVpMHvzjvV2uuhUKUwWtf1jZdollHBcWbSGgVaNMsxreCKv7S3RsbxJQ6J2BgVY185UW2QIMcS2RTOaBfbVLbVhMFyyryCxiAYxzU673izFE15gq3akn5k3G1x6SbD6gfV4fMyq62qqArVIrCX1qAy2oYLxj9s15Dsg+rN6Yz+MFvUiMH0O9qOF9gsgIt3M3lKQPhW1tbLpiIYI+XH2lXifYz1+P008T36ghHNPD1EcE2T4U2E+44032ZkhlXWhq92Nqer2GG28n7OjmXH46ZMEKo9jDRFNa3uFEedY9xg\/WTnWzi3ktZuOjloJ1QqnYLyJWaOJ+p+VQoCWb\/Yl15itFU5XSDOhlQAWN96qn1om1eQoUxOwKXU2n6akN\/3Z4keCvLbQeSDWpzUi9j3Xh\/HeaNWs+JLovZ8N63rGSyFSMrMqCYTF2p2eEbjgdBGELY8JDAWcyHlxgYNmc02mwWzc\/7qqMUUMXne2oB6vaHmAZOwOMxAGMGh5tJtqLv8rqRuL63dv6kRuEpUeIKl\/uSGx32zepCUvMdjWrvjrwHapTmEYb7ddA7aOvJQspTVAeQqktVSOsn8R0rR+kq76nt99lw7mnQEbVbriX4bDCnu4ykyTW3bD\/qatQdRExqyrRtvWzIobjRgnPGVANPB2yXvau36NtIonsC7RhlGBt36pNwqqncxCSK7kUHwkqMAOxLO6XOLKdQCm6kzZrE3HeDxOWOIPHez4\/e8O\/97DZbDmTpIXVMD5pJNJsyFL0pW4iUyEVcy8tIlzekUmBS7obrXtlx5LXeOyFN7LTcLVExy9NdBuKGkTuCSx4qVgkZDnqEJc9lp650I8iBeFVnWRuQD3dt54OKR2j5uRRSrtBeT2O9kU1DEecMQYpItDDgL5QOUKLTRkTXQDJSG+2sWKQqTBCM8XIEBwtspnXMdi\/aIWxs+XOAx3cDeJx7NAC5LjO+hLbHAtloLFDCYexxuBzf3mkHdOrlpy8kqeoIa\/RRQrGOODbFboLBwdKg60XLrF4TcIc4UInRUjJfLIPw3BeZ7rCPMz4X1BOyw5yuPfK4UNnSjpiE9oC64PvuBa8RSNjWuXXgCIJ9WG93tiNkJpQiQmhOhX+f0+CqBZmpjacx8lht4Fmma006a2MggiNM8YwAMpXkL3kP8UpCbILwT6eNyfssegbDakmqvvDDGit1JefyxCC8KIYILbYDpffbbohB17yfURZox3a9YA2m06IstpTkmVnUk6wy0cwNX0dGZpDF5xkSFch+NQ0qLO\/TeOUwA4RrxWf66xqY2ozu0LR5Xj2o\/O5eKV1sDdPzkirU2rZurVuOVN3YoMvvHSbHnz8Jmuc712cY3a9U9RHfckdeT8RdECDCZgmaS7v6jEgSv8i5fSpjf1j2+Yb3kpKSUMMorfNcOAwkJEBVJmTpqPHnrszdBkrFxWSE\/2uL6AXY4TnVfMdtdlJQ6yTc6NT3X3LsfI1CGWbiba8zFEHkQCEnHnoBDAnv1LORf0rjW\/kjO3htbAsNBLN+6ZBIvjcKB6mnfF5u0pSD2\/qLlPcMklfQH63Hv5mLdhbYEwnwwLR3brHNhd7HXQjnUVYhry61YI3Ra6qZ12lt0nH44GKLAcgBzHJ\/kf1eMdBAP96F6ikVzV9dC\/PyPJQq0K1bIV6R7cgYAlmCYqXngv9GIfvLVNA19qVKywDzJ5e\/Yqmir8GC21RB6L45Q9rKCQr4MXkBXLvRjNfcoGoLMWLCINA6vYto65OrlL7sT5\/sVX7InMqcQ4s9rs8l7KqY2N1rDRP\/yceDCF1+PZx4c2kMOsX2gjraYFIWUq5EAMq3jPn\/7PWt5oQdPRf\/sXaszYu6aWaCRfjyDAy6hf6QvG6EEnkmoZBkhzNwdXJOE8gScuv+vdxZzVtpEWY2cSeCPQ3vcFJx\/iNnPBSRu3F+Iw9t4MQMMOl9lIvIgNMt3nW1WZCmW3yDC\/IcHPph6VeOXiLkCUbAAzNMB3jeeE\/PefthVUxnTZBxnhynifnpDCSj2rF0Bm07BPpCTWF5s4Kj1w1apfmTydvPZwrsMw29wFy3fiNyPEXSoqGMNeDVTedPpdWf5lkNjELFmKmqtqa3dWUq7rYjJ2FuqodW3azkWa7HNYp12FkE5P3ODxFGWaSexKjakG6Oc09zB8bItBGLEOGRql7+WjqwMbjbWkZlZFNMBaf1HXDQ7bDlqLI0HQHjup0cknOR1y2m84EquoTB3lRfXt2dBN1vv43163jWKkf5BAxu+Pr1N7EthkE2dzI0+JFdVpWUmymIfUE1Idp1Dtc2QNPGLfo6jZiAFqoLCG3W8dI+Ue6pV1\/wc3HJQzeAbZdR4fE0XvJ\/S0cZVdx04g0RclI2MixxwUZ38z7Cfr0b+uKE\/vaOA1WELv37uWI6XzLHzYIruec+WryW9S2AXECHq5JhBQL8EkPvk9CDLLORA1lY4jn0apaijq5G3pHflSENMOk4mJMoj2TFH9qdne5pR1gpOpJwjs7QmWzVchqCBsTpANMzv3HgtvFXTeXU0gjipLdL0MMmAGpY1066az5NcjYcCDLzyZ6WaFzjCoLNOFZuI8BBkLm3Lu31Cfjw+vAWawHzpxxuavH6TyKDy\/CpRfDXOFDs3bbC0ztljbueM50sXi9csKLUAMHttp36sjWcNzFKYKhbQPx++IbhaT9GNxYKigOebwwiVvSPsyvwtKfCJo22kMcj7\/GHZjh7tpyGPVJXAhbkBmqnwW02oHt0ZnleAg+YeSD3IkKDrKoaBWzBhhvZ9488ksQeOprmRPxLXtTMMZzn9jHPdVfigbBUOy77Peay6oQn6r+tXA6L+fKzT2MRTV5r\/\/SMSlCNLuMSQB5BEHV4e9N2SWkKP\/QdJXKmAF5UB5+D+Z7CMv+yT1XY03a9+HeP1AYJnOkg+uxswuJxkSHzJccoedFkzAVSKRzbv8dgu7L2p\/FPcztu4HIwpn2fKyuczs9YxHa10jw\/ze4+HQGdyfWmUDIs9TUuGE7gdgzS6JrOwqOxDvDQRj0wclsthbWz\/C1vCUjm9q4pjle4xSiUXg4Yb8YjBvaMJbRJ9FBn0xyWCl7sDRt9zUgU5Eei69lYIVx7Issq26MxNIyVguA9pKe1wgFmt9jj6G2ZIHm1m\/tQ6gMOryQTAivjXNpuqs4syCrdYtW+LFWJQUdo0V5Kp7A3FgHs\/yH+WY4T\/LNHD7T3C5fSLtEvBAaGBF73YNyca1HWboBwWCFJu+cEhd3KbcCqcZ0h4mPtmKM2SFot01KzEs\/stHuWpe+Ax7A\/hk1e+xO9n14AlZ1cPaGIzxQxkUrlVMq4RYj739Mig3pxhLofBIXvMJT1KsPEdJ57h7Ns3UWkmSXfNw9qbwc\/jZhVokLJJIhdF104qOwvB5ZceGBvtmK7GfPffll4BmSjCQ4zhxJPoZTFloPtX4ILXJ1gRXWOouhJvfYg2jXVl0+Lau5qVYnDpQpzTizUMvHtk2IkdKITM9VEfzaWywD+BUqkTXojMmnWJtT2XIst3q6mBR6UDB5OhKJuN2YEb6VgsTXyDw7g9ore21rCyJu6VfOhaI+ShZUzul1dGstfScXUSy9UXlC4hMLhhTphjjSIvUIJwCSCh83eyh8dMXJ88fRgOvDPYZQS1dpxqmcmFwKNBK3mskiH+YVKyacJ9bOOfGyCpywGqD0gtgwTe3ahGP4yC7KLz107gjQpm9ZP0XGQbJ0P6C64yBsa24estrIbLlPIMNW2C20iW0rQvIiKFWBzGaw4JLGHqcJgxr+1UDsT+KDa1EFmkUDkygjz9XQURQ\/ykc5ukDuhBk5cHha7kpd+fZTtKkzr1RxNJlKrRRyvqgzVhWz28EM6bHX7yTdovHGQ82R9+09oAsfKPcgrdTesSF+NEALOabi3TvUVjsCa7OXB8zCGsEARu+ax1Bx6O9q2ilVj616JnXodSUhIBUDkoIC13QmqtkBtlUWlXJ+FIVZXL7H95K00KqSMr09FV3obHEN2dsL3XRiXMB0GlJn0AKX\/FPe4Cy962vEdwMZLuV+OfEHWAkn7R87eIHce3wqsLZnDUNjmGU5NkIKlOojZOqv7qEQgS80fO65X1w7+oCtC+i0Ak4SvYwtVCrDJT7ukrDXI3bfzmEPz0Uss39qbaDKNFfKLw+R3MvgW2Yh+DPXFbdLuCX9EpFX59ITDIX62iWqDaC0QJ+TfdwFCNcsi7pSuNe0xLgf0fkb2zJQBn05pnCGXz2ZlD3YGdgPNxfSUERRUNp3A5t0J12UvYBmBrnNmp\/cSfN3zMVD4G6UdvUejuiwgcQuJHF0aRLVKwzT4CQFEKjQK2Shd4qjwliwQhgurJZE9AoKdvoPZwCWweBcLUFp\/kPsH7DRc5Rzh9P5SGWwhz\/JB7dLEkC1rD\/1XfEadh302nEQXDi1S2eANBkcrvWDcym6mGF3ouHPTpRcxKiqOcECLdIACsymZPTaJUWTKsPrtChVeLsxg==","iv":"4745db1cd719c856cc4b96bcc66acf8a","s":"785aa09a7bb8ee28"}
Kathleen Ruiz is founder/CEO of KRW Consulting