Why you should not put partnership marketing on hold
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"ec697047b527dffd3411e0cfeaf302d4","s":"2b0ad65da028edc6"}
Kathleen Ruiz is founder/CEO of KRW Consulting