Kathleen Ruiz is founder/CEO of KRW Consulting
Why you should not put partnership marketing on hold
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"ad38fa685f5bce7a0ac7bae27e0a0294","s":"9c56ea1045c406d3"}