Why you should not put partnership marketing on hold
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"8ed5d743d17b87fc35b0f7c655c32825","s":"0b24483b370b3dde"}