Why you should not put partnership marketing on hold
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"798d05aefca2bfd9bb73cd335e1c89f1","s":"e20a4be11d0d479f"}
Kathleen Ruiz is founder/CEO of KRW Consulting