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Will brands need to reposition post-pandemic?

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments
Hermès has consistently positioned itself as a purveyor of high-quality goods, maintaining an all-weather brand persona. Image credit: Hermès French fashion and leather goods giant Hermès has consistently positioned itself as a purveyor of high-quality goods, maintaining an all-weather brand persona. Image credit: Hermès

 

By Ana Andjelic