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Will Brioni’s bet on China’s luxury menswear market pay off?

Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni

 

By Arnold Ma