Will chatbot, Snapchat popularity push branded apps to the wayside?
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"GkTdAY+Gb3fo4jyG+3eK21LWmGKnL2BAMq137FbiXXYTa43F8cs59kAYGC\/iE9srraBOFZE1XxtzkBz2Ne4nk4ltasYhf2Uz7PWDF15cyhybAEIe8D1y8WbI1TBX8ml6HmjlIgbUw5p6jyn7bCo\/i\/IZFLNq\/dy2fcIk+Qku+VkQLhVw49U8+rOqzeaxm3yzUmy6PlqmMV5PdBigeKfZ6da2tQRziClAI5bdmvK+mxu2WSJcGUMinCOiq2TMGvv2CAd8GOkSJZZmir3e6zoPE+Q34aFKiAihbLUiiqCsSmzrfqz25DiCvAtyZ+SJ8oHMMTnD+MIois5\/fg25fHQRs8HyuGUo9y2egtE2ZcGD5boiMkLMIbO4X8YgSzfSd\/cagMtSl6LrzfHLjcFB1L\/ad\/BrzptPXjSlnGsEk6M1AoekPu9IoYQac3B5\/d9TCXgUnQ7n65NuS\/l6y6e27Omtj6DrM+ePNldHnhuMFX6H56GYTObvXSmJBnbIsvbHcUIqoWKqywPIXK60AC2NicEQyESwCjpI7FYcyOFDgcH3Y9keoPQ\/OX8+GJYkSknWdHvMaye6papK6PtYmNmhM2dKoO\/s4jVL5+HeaPHi\/Pu1j\/wL9MaW7kmNpXTnRaSf5IDkLFFvDW0k26el9qOpfITKZBL762qE63zeHOAJ6C9oWb86G2BdV8ERm3+CiAQ\/mLNDmTOgbBibICvnmU7Og1uhODM5+xF2Uc0jZZt8bBhFk17Hjj3PbxnBptBt15BXKtpp7gITKHj31hv8Ad5f9Kr0Ms4AuR+o1ADNT2ctjzgPCKi9cCedlTypS+VlvGwJZj+\/XAeztbmIEKRCNOYlEaV8NRokqwNZAN\/eqX2iAVBhOUMBUSUuS61ZA3nztkR7NUE001f7daK7yyDSMY6hqp6rIMgpXs0X\/5EppKBhvQz6gzB9bL8RB5DbYla9\/KwED9XdaOZTlk6BcBdlauMvy1QIh\/rls0SziUzaAmCp62rcANtFGP0fTc6KcU0+Ca1meGwv85XJs4lKui3W2hMaBbidb6MonvcvTjd9zYCa6hjFzf3rufPLoMSZEXGKsZcdMCZzNhLUFmAYbcV\/fyCL\/2dn1jXuMoCjHzB2ufr2llQIR7FqMZVAaAUicpLqkYig4bAU4kOKsXDLXh51w0\/\/gTKgWZkvQXfZZJWp+P7R7wh70jFQvifiC6iv2M4f+brPlQVzncREeYYhOKfmx4AG2768SZ5V8WZ01wzQ2Fcp7LLafWKpf1\/G0iLepUY2vaoV1tGaE1Mgz0maaPNmNnVfqvLiUZcQyL6O1nBB3m8wmCrxpyuSgrnvS0S0ggBnNBE9pjsuCvNL+o2UQQBq7RKBcToHWPxTWHQ972Q2NO3+OH0eHimDyWQTQM1fGVIhM+iO3yWpNNiT\/oXuEwf7MSVmMwIazPWXaJFzD3g0S2rLYFXKlbLvnhvnKFYLUy16y3OVbfrPcIj1gmJSvzr9GbTqafXG672sIfQ9bQ6bRxpu4MxTD9NOHywjt5hGFe7lCm6XELafQM9H\/+RhklmEAOi5k87Q5dh1I49kRsQ2NA1QmDqnxRX5PcQgI1NdSJ2rYjiC5V9GyJZynJj7BDCe8CsPDFIdTobOT7pUqp5af4tR40cR5uYgZ954fD8TisMKUulW8+Lr2UhTJGWiuxZ9e3KTocOGmhD+QoukpD44p9tfOlddFAlwltT+BWYHOBVJrok8y4tKne3T9\/Olw\/gb2U9sddd2\/Y+KgCsaKo0PyZuoZbWS7ri1wPZnG4BHw+UtmvNYWtd1GRWLL5MH3O46jTNF56Aqd30HW5qFZ+bBz\/izQvVeQlRZOiM0G\/r4J7WIW+zwrCx1OkW9D3tmTIypVEyi\/3OSlMGuPUD76OnU4LB2Amgxsbi5kK022QCJmqWwfP+QhKIKGWFLxF66FJjzvSGVnErlAl\/v2dx1dG8pI6VrA7IBhQHMHwyRFyoDQCg5dXJ83z2Zjt5YYUcQlDLA9Mkq84SHfC6nhl8FxU58ir9ghda1fexzHCJ8c7SKMBt3ZDU78G7D3qtFCuBbpKQQyaqGVWDLKKSCSRXem1v+jQNgnBkx6m4uYm\/DH6cBVf8p0arwgNf4eLMM373kMLXiy2Ab0UkWWCwEWgExYGbvNtu4i75lRpIRLVcoKDS4myl4gt+0wzS6PZo0BTnHmpSJdBiT1uj5dQdvnlSHV3hasQAUt+YoZMQfVW5ARU9v0a4WRn3qaLP\/Pmpme8P6j9QXVIW8o6kRuDSwrDt9GuNxEpXhh5w6pfXidXOLYbrwsQgS+HwwrN6az8EI\/QWsnH7hmSQww4GXfratCXmnrVhL0SN7X57kUh0kizh9FFKEYpUDjIw6QeP0uby4E6TiZ5BL0fhy\/\/YHVcH4yLRor1Ha7AI7dYIKvGRj+LxaJ2ISm5vuM0Xvgw7jenUn9omD0tkzHzA0v0qhHa+1t+hkq4YA4YNhkbCZrcb7hu2bj\/AuqRYAoVqDR0+bquuSxywgeDbvKVkuK\/zaND9zn\/A06jwDvYdIJgTlQVEl8eWzQavBhDMSKHdoJc1Wxgat3DahE+MPBw7cHypCbNn\/4aRaybfgo4n8kZC4psYA2kPFEEy7GAL20XYeTwnN\/RHTliINZJTq3hz9D8txQ4ZOmyJIhgGSHCzIb3qTqrVzsa6HmhrIn5h4S4Zr+klx+URM84P98Ms7I+VmvEqRinhPN9N1s9B3bTmH8ObvPqDmahU+\/hcWDEgvn\/BjA3t8fkCM+JFlXG0hO7c3uyIsp1ml5dpDliqeH6TVO7Ai2TYKGlQ+65nIxmkeyA7PJ5OSDX2jZ4j36FPqsMd96FRetWvP3+hl65bbBH+HK0tKaiNTypr7nff6MHM1uQnvQL5RxAS8HnmOrQ+WShEmBjSvNtZkUNp0vtdMsaRuTMDLZYr0P+VxgFOl0KyW8g\/rz0BctmJblLzBEJC0CgDlPjPUsOb2P6rP72T1HB6jXWhIUl6prvnZvom89sleAVh9WW1ae15IH+5WfUvgx1M8uhoA2pfHTyxoy7rQXjmO1BPKbcUamae+SA43L8kGHIBHm6hXn2AbBKtBYkVV3+RrxQ7XckcRg6+diPev8y2JKXCuBqvuRntqa6falwINpqytESXZdxn9oQ+1MBwKxlr\/fx95bqnQBrfi163lyaUBAEHL8nUyuxB3bzZSvqVc1+hlw\/+SRtVkB1O1q\/dvQhFowhPiGHTxSWi\/hZPnhF66JAKZ2tAYAO1c6ehsso+Kp0Iuq7k06p4j\/DhroiNaaFeFyzg3IOrJnbATNyDDdNmO8ZKubNQYJggXc6w4n3op4ZhGCfxBdj5Pi0msGzzO\/hDCNNuTkM+aG2qSR1OAMCDZ1r3MQSWE7xUx5iHMK8cZcPYyHrqQGl\/P6aNht2ctU\/FT9tUuyMnl8Gc0ef8fvnyn2+n\/Si0fmlc6aR5mk\/S3\/cPoamI\/s704kECOw1mQ7ERjD0SVXz36hySnu3GUU\/peavOEdQemuThI3qaVrc0F3Poi\/E\/aa5\/JJksHNMHn+MSNQU1z5R473UHm8S5eVa+ryGv\/xp6Ip4rNTyqUtbo9TZ03jSVWw0geN7CG6V2zTCcyvJWz9gRGsZNJYwdGUtT7a4U+lSrt3hb61pZv5F+\/5XixmGjegCYeO3V\/HY8Zl6CdQu1ZhBMrkEWm0IIVFMweMNJOGifqY2v+Po5VdzstLvITbIfoessbYf7+CV6bCdfWeb6NjM6LwtZ3wQESvY1AmIQZKZ9wVzNO2+NPlS99dbfxwICM\/WZoxj7JvaYIRJX0zt2PgzZ1V9RU\/AGmQ2z6BiVF3MwjpyUkUEB09pKT8DeXZcbI8Fw6TeLh30kyuIXvI8cHmYMH4FCwOVpChl32bgBbXTS7tcxwfGAgVju2WO8021IO\/yWrZS7Y1HGLLw\/thxRvtJNp3lyZ6jnSc2T8WKh1cmput6nyPbJx7zWwBlqZu0d9UpxFBUN\/zQiMvtbTIiwUtG9RvY4jHNKuj3SyaW3lAiEzjKuEtFiWKKllmcgZ1TM2VJHBAcsxNewCgCQs+gz0j4RntkaLvhdGw3BEMdRk9GboIRmhhHwvKWhJLO3WpwHCn\/R+p89a9+KDCYIhTNbaIdBD9dp0amM\/iR5rszx2pSf1\/7PLXQ5\/FG\/L5i1Gqmld7scjGbc4IjVCVmTu8a0XSiYgw5cEY5I++5\/GhOn+vAsYBOtpsmuxaVJq8ZnTDsk79l3CBYWG2kfuzL4K6eVm519XcFXdabUOxyjybgtKs9VLtK4hEmoFwGx6o4e20PNUZCUO7CqdpvBmyn5FlS+NyNpJZaO6BbwitA2N4I5TIhSusUHzNRpU63NaC76UqvSIZUyuBbQSQ2PrTiiJ1xafkep3aJC\/nSD8lU1\/sXrPcr8zjcQTnlcEg4gWXAbR4vtooUo4IdJ68oCgoWAAgO5ll3Hi+fJBfCzKFxdfvdYtl2euOowxFFHjigqCJFzPMNHNpNYcxGxarj2SGkwIHtlFbCy7Py3mgNYVEMDUxED4JbTzHjE8xul3kQdgI19930IQwtZ4XBBUOcUoJOKZ1qQ72NvbZUHZllniPWW5H+Mh+qWAhrgXdggUFAPJN1SM1TxnOUi6RGO0yWnDIcl3PJqvP43aSSc5UwGSwiODPmJrgGeDWaOX76MBryMe\/93FC8DvYQPCruY136hcQqOedOPwhR9vXtKwZrk4YbgrBIQz+WbKaIRQ\/WlkumuGTPpzDV6xOs1krQ2fyMp187zEtpJAcsChhGclm\/Y97MzGlrRXI9dsKx1G271MzKscf4GwXgJDMQyv9vwT4mRl53eF0Q8v3Z8KL3cbIr3zB1ZIvqNSO49gupfT6seXA1ir3CGS7FCO8Sryp5+dnRbOoAlx+9cBuY+HZN4DS\/nz5+an8xI0FtN5W6BYJrjNdjL2h3WMa2E0SxVXNDJUbBsUlXIs7\/qXJ83U\/iZEeGfMNEL8g8UyoBZfD2fjHmN2Wf0N7I79K39rdHbQ37xNVVW6Srtl1c9F+nja06XJW6A7gUB0MRdrWdHHbAmFD78UUD2wfDbCBJ97u0EC\/XQr2o1nFrU0GafOYCqaMrG4ilQqOcc9wHR2UL82rMAORGU7LVue5qRPt46CWAjqqnk+vPXnz2SbxSbvZSYnkUs8GFBw9WDAkhBCmCuD7HVRSrU4vhOdnn8qqUnMNZTg7FV+UCfIrMpjq2swuglKTDpTmUmSyb66VxYtQjQU6oX7HHqmES97fwO5\/hGO5znjb\/Zdu\/AMlUVffRWts+OvkOU4DRrTuH4sPVvTFiwnbqgimXQ7h3S5ZT+RnH7kOoqYkjVXqz59O60is0qCQfknzX2Ey0kfzMC0iKdJ7kafYkqpQxi5l7IladW\/GjG\/vywI5rFAouBR6KBlXrhtPKVCeY0er7G\/P8Fk5xoy0WmXJVhsby\/\/jPpMQAz3VdRiyx\/XOIKptTwBjza8h+j7akI0HKdMo90MgCp8HcJE58ZUOKD5XoWIJnZxzdOK5vlizM3ZkPhDzLCV22W3I8f0cT5l+RyEbWMt+mavtLD9\/pDdvKyxJXEQhVCKaJKFJXf1dA5oI7Jts98oiuQlz6do2cCgnwM9uXxHOK4HvUNiG\/HY3qsaj+qerRM4+phU+kjMvykbCDvR4PeD\/KDBvQ8qb\/l9zSRaaH9UPVKU9W7bnmAo4xcfkVWTflIrwfv0BCfZ2fi\/y3OYT9Pjmz9w94\/eB8lIRJfPykEVTqdyg31Tnimw5MmPT\/NWTE9TzYk7UlwaMrr1\/2RWnuWPg61WgjNb4ciaCMFqxtJI4fFkaPsqnc7RwGB5SVo+ZnKWekfb3LPG+GD7Iv5D6vtiVHBPg3V9J2DV00wIT4SGqRbUDcjjley94g3KbIedlNxkAh4FTEcwIJIuS6qGFLWs2YjmUSfODGKpJR1iWWW5SS34HE\/782SpGyXDsNxaaDtVvTBTVdszCkevr\/Yw4MB\/R1tkC8VqgUZv4xZBPWrOn7g9K4KCmPiKVBGYG\/WeM6LSuqbRsalwUWFXPvfwVh4U8bbwTshEQ+yq\/M86yXxFHJIFbo\/wYNGT+RpdOk97zAahGGOKf8OZ7nKaohftz6bdrrRoS5yZFAfDJ1ZERq\/QwPhou0SMYoLgDaBArSLK3b\/Q\/Qy62FYM63fg39acy4pYvHemlbrAfdSqK\/es24gZE4TUNdZVhNJxc+KnHtAowoG+cXdC4Xm531HU61CMGtrCvgY862AYqCmxP4wuoZmMlGpJ3aCA+PFJwhX7\/Xqs4S6fbUSV4qxZnIao93JeivI\/cPBltF6ULyAHm2EXZuwyDKCaaTmRdRLv0vZ6VPL4L5BFDclG2TNnxqqwGAJ5sp7x79OrAe\/xBPZ7nqpUMiBVFLhdbCc31DpE9x+ltiw\/JpJw8bh5Vf7JcOF2qzX8Yx2cOs02Ay7AcYFb1ORE6RJnIxuxSZT35q7iSddOZWnIADFa7xtX8tZw2raHGClWh7KYHs4YqPVjJjCdV+o+YxbLozOhf1T2bClUk0sgYrBALfvZ0rZvkGTM2B3aKyHf+7xRTYwOLC1+nx1NZI90SHseLI0sFEHtRiIY2N4\/WFbh412zyM4tK2ssjzVsrRJ+Elvc8DDck2Yt+DKT7SzLkF9bD7KpioWEOqlKFCEzmM6J7iGCwpk5QohIGmo0KTXA0VGXcCRs0QKQ\/+pTEhv8p8Pdaf766naCclblkQ5CHeI8bVjP7MyAVcQ\/WbvTQQtWGSNbqC5+ysSRL4Hd5Q+QeUxtG9z6TOzNAALCq7pwie2Iq4PYHdtXXhvX17B7h11BaQYeu26D7CQ2BCqNj860aCUMBatv8FE6oJS7SKsbkRMl7txqteuV4ooDAe6damXMsYwdaX0EqfnmdzqtkOyrw6a39Ci\/soVhSJSjLujz2wruEMhMmwdC8bEA042QV8sqOtG3sgfz5zPMdXT\/yUKnseyR1QUsSF8JEvvI6Jqq6PF1AamAHP3AHlIjkymTyaX3V1yYznlunRUTt+VuwoS4nZMkQ0LQtm8HMBiMm90CfQFRHUy3Z5KvrXhhDUDnvbhMi1DOslqk5ObdWfkafZgZDhkhVCDX0HasTGDoP8BVw8Yfy\/KpGJUwyI9K3DCg3w8G1EVUrCsIKXoB5JOuZdKPuHteO9X57ps44Si\/NNMn7\/P8Hqgdi7IudCHsXTW8e9\/6iWwZFZfhP0kWUAg4bjvGGv72GlDWVl2ePVztgilftYxneo5DidOzvAWpIc8lI6BaPJaUOXhjyhkO62JXM\/YtixhddBcqFHoukTXftwSSD\/syngKZh+8DSlhKI9HWXl8YbffsubklyB8g8H9zi+ah9n387CwY5y7KbRfGMlAiLjleszcmz\/pY1H6yGRH9DihridLonJT+D2LuAjt64TVHQdNO1E2AP0TB5oinFjg+5LFgAUced4zmN0sosbdWXaQfRldUQ1rwvQ4jVSwXiqAbKGkDGO8aj1Ox0OFb78VEwktBVXKF0Cy0nD2AmQfOdj70\/WGmJldKY1EiyFyeLLkTjlTwdeT7BDdjWAFJDowC61y52k3W+hPbbTARD3p7npKYKMYUcUVr6bEmtJnxHNnzNKd7atU5ga6yb6FP\/NgPWyvzUNI9AgPU38684LBPO1ABP2CZ4ekKg+bdrmqcZssNeAFHstMHpTBzUm4MqMSdopAx6YC9kw07xZ8RaT+etGmz9etureHx2qdaeylG6D6KUpm3J04DY3Vy6\/zh6B0XcYcjvNQZN+VTs+vKPhz\/D4+VbUU90DLoNis8JXd2a7\/39oTI1Ym312mpzOTqVGqYHTna8kBOPdoKw2GaMszaO664F+2vKikm6pfojXoKfKovC2LOP7N32yxrgjPuReaC+BGNkZU98ffdK7LO3CH8QL5PLk4DqZPHQFDP9sNz3EDUNla\/qvRow+lAjnKa+tTUUB+9bWSTDry\/E\/EWCIE3n4M1DFKyFkRsZCjekryY+F3dOt\/gZ5+kBqTZM9sQXmTdxLn590ruoBBKGVPJLn2paAvYoQUbeRC5v7Nn\/M++ezQQztY3EZw08NG6YPLwtQj0SEcgblpTvJqj1FXamnn3tLWcuk79p1EsTwcZDKbOQiJgQFpT69GBTPYg5iWjnWrRXWgHEl6u1gpMggYb0N5z+o9WXU6r1FFQhCgBt7kjUSFcYs6THa4E41eGTQ3HFc\/eRMZza50A5yHcoQIzBYQXwcvwbi2x1bYfyA4xob2WLeebPVSi7hnWnsw\/J7bRHJpSc7ZIIHJwY+3Kk4jRQvD3LpTYFjhL\/tESJ9NHxe1CWCR3alTV3MGRAQkPXo\/5l\/5jBGn7YKsYiyrjW3qDxlpIdvhqoTrak6tjp0Wyl93Kti7Ke2tUbWgTAVNFKsE787jgCSK5pJwXD\/itD0Ld5tVktnyc0W4lnxDLDJcmb+BuL6FXMantEm31U5IZ1vsg\/sWaeeSnr+tsM5fzW\/1zcD+XzJEudj8t7VSfqRD\/dxyMyB0wdkfMZ9owwKHNnuhxzQ4DmXNl0sxWb2EuT25F7B4++u4WY\/JYkomKTxYuNohNQTBGuP+ytnkjn2+USpo48P4prR16aJo0cyVEMV2L0uVoQXMzKnah+ixUVgYzlS84zN6fvQmyeuSe87IkB5ZAZZdirlkcvxRRMixkxUqn9+jEKP5yM9LHpl9aZ\/ZtWr1Z\/Xg4wrvFTi5C0auRno1\/dHi1EtvSgUrdfEg6rbimM4Dkx+3vQDOTOB6\/j6lgLGj6J9PSTkd0lDs2xuXVAYeznrCEM2df4GCp2xjW0dznAP4deOl0U8hZ+CTBHqG+wE22ysRZlccUzVasCLp38udZEiiv8p4VV36e+JRZqruprajK4jtP+XtvgOgElaJvOtPifMvJ0TIhCAkEqMsBgdra\/6vZKhG23zRxFwk6Jk+PWgOxX1D1UO5C5SdupduYdP8aymO0d0XQ55UcXTagcgJ\/45Q+sPns\/KY+ijjNyrghIw17n2xOT4ymu4gEO88XxkdfoCyGeKQgTYfbs6+UZppQ+opHeM\/BMLAPlYkEFTs7xq3cuhxNBVL2b1QB5QCI8giP8CthF4OXINzwVsv2XKVgQA26XUQ3Px9fCaM6BRhXVaBpAOXrHjnyaZqQf0IK7jf4BREVaNTaDd5zpiIYxBRqgpG0HCu4wztg9YMn38j0Bkg3Sxpyyg16+YfnNV+St+LpK7oE+M6UgHL5zJRjXVl7UvYjJpTsKJZc165nU0VqnuGj58UiaABbaLnLGzIrAa69XfozO4Jbi56IOZze8hy5JhRvMiBOjF7+4z3ebCVnT0yuuhSlASG9QDGoViKFbX+4nPxoqJCTdga7AFTlzNFp1gkiR1FITqN51lm5scNVMFoGpBTjHJrpv1qPW5kuUWvwsj8SzOhHXxyNr5qHxEfjcrDk\/k6uZncsQrmTcBLi020D4+PyBTgoE2H5HPrzYXOsIMZJSGUh\/sow+YTbSYKrWAnlEIXXyLweFLHbEr8OXs9ykVeZgu9UvVAAp1Dka5gJjdszcP1YK3WkC3FxrQ\/bTeRX8m4A1BGQnhs\/97KL4vp3e3kakdUSzqmlEdeXp5uQ98K47d8sbodPJhY1RaPuFoQ\/utuwRVdGpJ8xKUHQDT4loUWTJ1RdVu23fwr6gmtwKj5nNMUnr9r309Ue9cSUDo\/CHEoIlL6gH0IIUhvOni0b4Pk5WlOXYNPsCRk+yVAM3AuNosqZkAnYUqvXDc+3aJ2A\/lbSVsm0e83Sgorfr07\/yil3lJCxC0K31DN\/1+\/WNpxS9OWfhUTlfxvZW3HcKyfuRnmiJtV5QfnkBZyAw2MyNYrxR5IsQFh17QUUW1Z3kkcBxXy0Vo6iqwNTX3TOfe0o4vYJ6BphstVEYU0bm5WBNuua4q1Qi6wSAgZCQb\/TXjUKLIzXWcILpSIQEzdBg\/YC2oySlYjHxk38Tim9u3+1h7JuyGhABV6m4aIBUjcmfN1Ypa5zOfmm6TIBqbOQGMNICu1oH0xrhe3l8Dtw+rDNIy8nGxHvGvtbHnxxJzgkcMzDhP15Wnax+My9MUo=","iv":"3b373d899f34a5877bbdbd28f8e9f429","s":"a2fccd2225abd66b"}