Will chatbot, Snapchat popularity push branded apps to the wayside?
Posted ByStaff reportsOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"9768ba154d5408fedfd30c048cf56c77","s":"4e69a4c19391f75a"}