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Will Chinese consumers forgive Dior?

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock

 

By Zhuoxuan Peng