Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Image courtesy of Dior
Will easier Tmall access boost China luxury?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"d5241520515335408724818d6fd6abd8","s":"4a73e65dbae6f18a"}