Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
Will Gen Z break up with your luxury brand?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"ef9cb9875a7e422f87d40ecffa666989","s":"c4c4ba22af7d0580"}