Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
Will Gen Z break up with your luxury brand?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"a665ba72db92e468e23b5e144797c6df","s":"cca494cae8cbd36d"}