Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
Will Gen Z break up with your luxury brand?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"69b75d3c26b6434dec7db476e98236ae","s":"cb0f9c8dc8c8c025"}