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Will Gen Z break up with your luxury brand?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock

 

By Daniel Langer