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Will luxury players embrace China’s D2C revolution?

Gen-Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Image credit: Shutterstock Gen-Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Image credit: Shutterstock

 

By Adina-Laura Achim