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Will Mogu be China’s next Little Red Book?

As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and ecommerce fashion platform turned livestreamer. Image credit: Mogu As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and ecommerce fashion platform turned livestreamer. Image credit: Mogu

 

By Amber Ran Bi