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Will post-pandemic markdowns hurt luxury brands long-term?

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Image credit: Delvaux Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Image credit: Delvaux

 

By Jiaqi Luo