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Win customer loyalty through personalized interactions across purchase journey

Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments
Image courtesy of Printemps Image courtesy of Printemps

 

By Sarah Jones

Retailers often overestimate what is necessary to create a positive customer experience and drive loyalty, aiming for a deeper emotional connection than consumers expect, according to a new report from InMoment.