Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock Winning Singles’ Day strategies for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock 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","iv":"b1c2134639f60313a48d2d283c26ee92","s":"6d18c443136dd2e3"}