Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock Winning Singles’ Day strategies for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock 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","iv":"f91b31b392e6c13dfb10cdbdc22f5cc3","s":"f33205d606bebd87"}