Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock
Winning Singles’ Day strategies for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"8bbd4c71e3b6d15b8f0c058f13767d47","s":"cff4c7305f409bb1"}