Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock Winning Singles’ Day strategies for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock 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","iv":"42d096f7716c6c8d2b29f7576f1b7e69","s":"2ec25513438b07b2"}