Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock Winning Singles’ Day strategies for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock 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","iv":"30a79de268b129e19d94d1e2b9b4ca19","s":"17619ac6e8e3a510"}