Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock Winning Singles’ Day strategies for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock {"ct":"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","iv":"fcc4180208b1b30e861fb2e9b44b459b","s":"8996f4e0f02fd7f1"}