Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock Winning Singles’ Day strategies for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock 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","iv":"98238db0c23a29bfb094b6f8ac4b9060","s":"9bb6507c798f86c7"}