Global brands understand that the participation in Singles’ Day comes with a billion-dollar sales opportunity. Image credit: Shutterstock
Winning Singles’ Day strategies for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"db4dbd185e930055875dcde568c8f214","s":"ef72ddc2244ea98d"}