With mobile, brands should reengineer thinking around customer experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ded0e8b35dbba2421196bbb4eb680adc","s":"57ebbdc84ce46c99"}
