With mobile, brands should reengineer thinking around customer experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e6541a709a0692657bfc34653ebee894","s":"358c55c3e44670f5"}