With mobile, brands should reengineer thinking around customer experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"51cc483762231b4acf1489d9f5b799a3","s":"7ff70602e49faf41"}
