With mobile, brands should reengineer thinking around customer experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5f6a52682df5eb7d8cc7f864ead5b716","s":"ab7cb980945fc6c4"}
