With mobile, brands should reengineer thinking around customer experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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bwBAj+EbNBeOqEpCie0FmJ71n2udbhQ0SJGIApVtNZN8FmQTRA2Ggd13cWEe7V2X4wiGZ1JaYlNTrCqU8m\/hm4mxb3M8BhwQ4EDS9rBa+6YisdaaaT5shHLN3xnNqfpf7ywbMvnmYas2qdhKBmYmlOmMpN+e\/7pu\/B3uZMyLp273lzpXYH+gSXhVPKLlDKpnxEbfOug6Y0MKuCpqPHZii2yhKRH44njcErdJzxGSSL57+cEuTgfsaKAfbLUkl87rD6fl2Nrsh2SQZGF0bfdri+UTBTRfU19w4f0JGxT3+9A5TmXL+79s36VF8hYHaRm3glxqX\/7u92lSGY5O59G12KWL5Mtle7qRkRNjGGzsPx6bw1QD+WrP6tP\/oj2UWOSfCWddK7dgp6pnIO573Jd7AEkpT8\/y9LABjt4QZe7LOCpLk4K2iA63L0Pv6hsZCZlUOFd4XckZroKLMbl8zt62\/WN8X2Iau+lyMG1PubJlP0fRPKTgSyPUGMU2W3hM5FYx6epwbaCh85R7tpgwr7zNNM6r25aDXKVvKGlfhukfHcaIQXab+T7hbDlC8UJbsgXL1bfKMI537SojBbGLlmTyY+5wEuFBSLc+rzVSCGJrPb4Zb3m0Odg+hHWK57U6ihFmvz5HEv5y4p3FWfK6R9xg7HZReEAybZF\/UcMJRJcrINbhevIwQyjUPYojpGPW3VnxYQQz\/k3Yjdp1YiUtIUmx9tVltDEUV01\/RNWAVE8ba5y5e2kgPX7+LZ7tO6fGfeJ3E3ysfjbYQ4LoSddj4J8gySqWyRAPKglqr0H968ISYKxkAleU+8jh9p6sCDsfiTwrV3sAYJF3E6YqIokFYXqXGX1wS4fqbDRcSy7KfyxdVXE9DOqWlqmTpREH02T7RRp1IHJJQTodQYz76k21d0plAc8buOCp37ClJn6Ou8zjV3Ei\/HNeR9F3B+skA9M4+9JafCmHqCHxLJhvY8phS0uep4R042Bg3OEchIpakA8KM24blZn7360kkRT3+nLeVKMUjKdrJNbOrx+rjDYwYJ32zHbp39OxYiixpuO93Au5spP1\/7Y5PlRHm8KlhNOPrYcSknHUJelQ5Y\/coeQfjc4HRDyG93rdgn4aSk\/dINv\/3JkPENr+F7eO5MG9pvGGIAdhAT\/RB4SLM1ymkiJZZ921cTfoTlaHbAP0z9wMq415OESN8JCIXNh8dfN0FQ\/1Y8Cp2RkUQpD1h4ex+d6GlwUwOssgPDVmszU6i+mNgWP2GBmZkhjb9\/w0DWAQ\/kITS8whv1nXZB1TVkfJ7G4s7WesfCUUZoGtepA1t\/8wYmbIZ6Kyieg3iDmQse7szlFlcCfF1CvmN+KwDZdj1sKM+duN\/nVhnE8GZTAfaMuQJBx1ofhc5e5RPB1B33BXiyuXcufFks0409aX4wtOhEIzK5ANsQ+PiM7yK46Kp9QseQGdgJ5WOoqicmVM4SxRtKWclM6u\/zV\/b3UJA49s63o\/KOBc8wEHr1ZMxYtTA\/d5wa6gOjy3fhKfm4D\/T06dYqs9VuZ\/s9ozTaN8Mip6akDfnDvB5LNDENzwOlxfBclFL8qFWCq2qjgnefCdjWPoFs+wUD\/S2Z7\/e6+tLERHoSqZ8yc8HzlFaYrcA4lKNOGibI+rFFKzWjQKHt1GH2Jye8BoT52xZY1vhzfgz2WhmFtijZfNQhh+9T0WaIy6WxGsrw8ApTBdkBDDw7+knVyYgeSUJ6JIsTHd4GkjmvmlnlYndBD+qoEcBvlDvRdn2Q\/RNo5btRUolFpTyKxlkc9yIb0gbmzwk0SgpkWXgt6iejgMxagPjeUK7ze3eHNeBLB9nFyaWHq4zEEuO5IPBRyRm2nlmyhX0ZMoMYlL\/JkXDUu7W\/iWYgT2HBW6QGcSv\/NEWhhv+cserV8EQo7zahDVwocPIdLoBnfiV3baoieI67q86g8QCnkPfc6bCJ43tBwTL8QIF4eZe+Zj\/+wNsQCEiVa23S3D2g6Bg7FNSkh1EJpOQQu96kqpAuyKjr12ZYhBFn\/NSbZO+bZ\/z8YSv7Ww6ZxVHbI\/91fnI\/uoNsUhfwxLuRc86DU\/ToZt1BpM+BhiZum8PH\/yOjAT1cOWWf\/+hbnubRGzrgSEIhtpXUWLBW7k3IMGWsjhs4XriNYdl7PdjfvjI+ueF0Xlh0enfn0Pz+F+lCcOie8rfD5fxJVZJmHhQ\/lZusc1XTSrIcmViaqWCZYnMSPFPModdcPZUyCkSyOpR\/dsnT0+jUZsEFesCVfml80+uVzvILwYZpk5FeVgjd+TzlKVii\/3NhrNHsWuEuqts+ZrJWwOXjB9x9MABVt9NWzsLlb5oR1CqQgFwP\/wc+mBSyJububR6Dm1Iu3nNMFkgHx9GKhD8aCViaz3iee7cNk\/guYdbYwzz4Zzp6g7V\/4K+T+a9D5mthH7lc2FxPN5w952XI3sYUA3POWJNesFxS+MsxsAEuxukp8sz8lQktwgGCHaOy2Nym3N\/yi9JIzBdc6QHeeBi6MBsDRPXexLuOQ4om+H0H5MThKcTvqGLTNHJA+rNMpPMmcdereBo7LQwwtM9h3soJgXbRN4B3X4sYbbTOkTG33RDsdPPU2zE2b2I6T91NFhu8UJ61pzbCnDAvzHhI6tmeQAgCxE9WFl+bi6mBn4LGadGq0n4Q9Dj4KCVqp5T8d7oIrg9T3J5gXMW\/B9pfZiqG9GuwdJ21m2ljfxjm1icjtzZyo7ZHFT0RYqig97Mk0CzMevQvBfyU2G3QMNZb0ItkSkib4cIjQOAV1UeItjsrDg+\/cNFrmgt4HJLThYM0CK0bzs6fJNYUiFIcIBFnxrGil6ZZIAglY\/0taZiHdh8QDpabgEI9PnX6tEp+C3L046RmKYhs95KzpuBuvLdRLYqwiDfBz7T+CCBWqHuYUvPjlJelp9TLbIKdRIOxR5FXaFq4vnJ4YJwA0xh5YycRVnqsM1rZ599XplxxrikQVOF7aLdge5MO3WU5t9XCLG7k4r2WD0LRj6XhYMCRtQdSuV0lHv2iLp\/S\/mJgL8J64\/7mt3D36HvbEQqd8KtwiHuq1BrkIIpH0aDFgwTIgJstiGBLHsiArEDBm+r2JmNk6b+vEAS2o+SsJU+rqfYrplICna0UWgtJjTCExjwomxtKwyaY8P0B\/vQ+a14LwlfVNwge66FXovbEBX+qkzdgd6qU4LazkFa\/\/dPaf6ZiPp9yn5xKXgiy3YrAjRjHGDT8nnl9g0bZ+kwGOi27w9YROrhCoVjcYCVvd4wnf65mAWoSys3U2kAAXNg0Kta8K+Duh5TBmXW\/ubVlT8rCxf1VTrMrmAxFmd4I0d9S756tkA7Lkd2HkASb1\/hOyy7U4nK+Ryz7GMwMSBB4uY+bszUAiSGrqkUKJ\/0n\/dWTEXJ7xe+nah2k9sezEKI5R77FrBBmChl9kplwS2wGFGFNR0dr106l4+QteyO+73xVRxGOFz0mwdhc7e\/vczXYcRWeT407Ea8KpzIocd9oUOio1cBuoqli0PiSeFN9j+\/LW+1Hxuu26laKq6AuVd0UG+9cYgnOGLjK8b3jLOYURjF\/iDIDlqun+2lm+1M3do1bipPeRpN4YgHdBY73Xzq4UsHHC3\/EBvECNb4PEk\/jh33cIKMhz6Qvu5rSLU2V5i3LUN86utkLViPYMccmQXTDBbOx4c4BLOJZ0c1\/AW6fMqPQLWaDxeKaSnrHELoAfAVUYGuWOfbNKQvrsdY\/m7B+P8hhAZWWgQ7\/TfTYb45nQdqtLxrAdD6LZyZmtxLcbYKt+ZoB5Io0eq13z6+rMbNejaBQW\/5B2KQwwVyo4HJ0mn+xeo6Y2ToLmhOK5ykT37TEBBCK68Cf0Ju\/hquWDKpTzY1\/vWb65vRXPsYQG8vZh+EAJsXG7b4Ope\/dKFiEi4vp5xO8OBVUkYyT+qGN40mCK3GK8zmhyMja2EHNAjccd5aFtFIbg2pFOQUsGNUkYCh+YrZjtugzjpfnq8101SoUlKEbmGKeL+Ykqj\/PniMosnRnKAJJaTzmQqTHU\/Ih0S1O3pq2TvyMooxreoY0Jv+iNWkSCarDZWpBARHi+LDZPJqtxjBnPwqz921O3EAyw6iUgpw20IodleIB1rctEO3iS9CQqZaOt5G7I2DK+8B5ulBFgBCQ2RnUyHW0j+bUqOqB6wWSTEXl0eEyTz32nX5sK3IcwjBXAt98c9S48x5jXHfjBzy8iejeig+FDiY8QKxeNS+QhNNAR808DcSJPJbAqIm1ZkotcmX6isuw9NGlxwqdYsCwRFjab2BGB2amHkzgu6j7KAOSgYwj0U=","iv":"e538d29f33fb895095956b3c39276b38","s":"35e3df450ece2940"}