With mobile, brands should reengineer thinking around customer experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"65685c3d5c5239ea0724c4b0591ba5ca","s":"973b4b23f1a5576a"}
