With mobile, brands should reengineer thinking around customer experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"09075716fc32b62c11eda8a4cf0e4ea2","s":"f327918ac3d96907"}
