With mobile, brands should reengineer thinking around customer experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2a71a519c4aac9919be6b534ca00632b","s":"0366cd2ff505e94e"}