With mobile, brands should reengineer thinking around customer experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e93679a2772341d71e6ab3c787b324d5","s":"f5dd15247cefb111"}
